COMPANY PROFILE
Email marketing at fi xed costs
audience really is, and what they are interested in. It’s this logic that drives the new email mar- keting suite eCampaigns Online from marketing agency, Big Wave Media. The full service marketing agency tradition-
I
ally provides marketing support in the guise of graphic design, demographics, mystery shopping and print. Yet, over recent years the agency has increased investment and offerings in technology and electronic forms of marketing. The development of a strong web development team has led to an increased digital presence and this latest suite means the agency can truly offer a complete digital marketing offering. eCampaigns Online is a web-based suite giv-
ing clients and users everything they need to create a successful email marketing campaign. Once it’s up and running, account users can create new campaigns in glorious HTML, using pre-set templates and simple text editing tools. It requires no coding and is as easy to use as a Word document. Traditional text emails only display text but HTML emails
eCampaigns Online allows clients to personalise their email marketing
f you know who has opened your emails, what they clicked on, who bounced and who unsub- scribed, you can start to understand who your
are the next step up, featuring full images and graphics, links to webpages and clickable email addresses. They offer a more aesthetic, interactive and immediate method of get- ting traffi c to your site and a reliable call to action. The main benefi t of HTML is that simple coding already
embedded in your template can track who opened your email and what they clicked on. Imagine being able to send out a newsletter with mixed articles on your latest swimming time- table, a new kids’ party or your great value gym membership, and being able to review exactly who’s interested in what. Suddenly you can segment those interested in gym mem-
bership and send them a separate email with your latest ‘no joining fee’ promotion. You can offer a free party place to those reading up about kids’ activities. Or you can plug your upcoming swim lessons to those clicking on your swim news. By analysing and segmenting, the user can really drill down to what each person is interested in and target them appropriately. This is a form of marketing unheard of a few years ago, that offers untold ways to block out the noise and speak to each customer directly. Mass market- ing through blanket coverage still has its place, but with the ability to customise each campaign to the right demo- graphic, it’s easy to see why technology is leading the way.
32 Read Leisure Management online
leisuremanagement.co.uk/digital
Each account offers the following features: ■ Create/send html e-fl yers ■ Full campaign analysis reporting (see who opened your email and what links they clicked on!)
■ 1x bespoke branded and editable HTML template ■ Create/send unlimited e-fl yer campaigns ■ Manage, upload and segment unlimited subscriber lists ■ A/B testing, send two variants, i.e. differing subjects to see which one gets the best results
■ Automatic subscriber management ■ View past and present campaigns ■ Quick, easy and affordable
The pricing structure is fi xed for peace of mind and starts at £75 per month. This allows an unlimited number of cam- paigns to be sent to a subscriber database of up to 5,000 (plus all the features listed above). The system’s fl exibility means that if your database grows,
you can opt to progress onto a package that still includes the unlimited sending of campaigns but to a larger database.
For more information on eCampaigns Online, or to sign up please call 0845 643 2385, email
info@bigwavemedia.co.uk or visit
www.bigwavemedia.co.uk/contact-us
ISSUE 1 2011 © cybertrek 2011
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