ANN MURRAY
The recently- opened Sanctuary Spa Cambridge (above) features fi ve treatment rooms, a nail bar and the Lavender Lounge relaxation room (right)
nationwide roll-out is very much a part of our growth plans. We’re really proud of the Day Spa in Covent Garden. We have fans across the country who use our products, but can only come to the spa on rare occasions because they live outside London. It’s exciting that we can now open up high street spas in other locations around the country. The fi rst boutique spa opened in Cambridge in August 2010. The Sanctuary Spa Richmond opened in September, and the Bristol spa opened in December.
How did you choose the locations for The Sanctuary’s first three boutique spas? Cambridge was the perfect fi rst location as it’s outside London, but close enough for us to manage properly. The demographics of Cambridge and the surrounding areas are highly complementary to The Sanctuary brand. With Richmond and Bristol it was a question of targeting
the areas we wanted to be in, with regards to profi le and customer demographics, and then securing the right site.
What facilities do the new spas off er? The new boutique spas feature a minimum of fi ve treatment rooms, offering guests the greatest Sanctuary treatments, as well as a relaxation area called The Lavender Lounge.
ISSUE 1 2011 © cybertrek 2011
They also feature a stylish Champagne Manicure Bar and an interactive retail area with tester bar where customers can try our products and speak to our expert spa consultants and therapists while they shop. The Sanctuary Spa’s USP has always been about offering more than pampering treat- ments – we aim to give a full and unique experience where guests emerge feeling relaxed and revitalised.
Will the boutique spas share The Sanctuary’s central philosophy? The Sanctuary Covent Garden is all about ‘the experience’ and about providing time out for women. It is also an admis- sions-based spa, meaning guests pay an admission fee and then spend a day or evening relaxing, enjoying treatments and dining with
us.The new model has no admission fee, as customers come in for treatments with relaxation time attached at either end. It’s really important to us that any new spa we open carries the same magic as the day spa in Covent Garden and that we continue with the time out phi- losophy through our boutique high street spas.
What treatments do the boutique spas off er? We’re offering some of the most popular signature treat- ments from our Covent Garden menu along with innovative
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