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COMPANY PROFILE


Pulse celebrates 30 years of innovation


COMPANY P ROF I L E


Pulse celebrates 30 years of innovation


sees their Cheshire-based leisure busi- ness Pulse sitting proudly at the heart of the UK’s fitness industry. Formed by the brothers in 1980, their early endeavours saw them develop- ing a range of fitness equipment for the rapidly-growing private gym market. They soon gained a reputation for quality and innovative design that has been the foundation of the business ever since. As Dave Johnson recalls: “With our


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backgrounds in design and engineering we were able to instantly see ways of manufacturing equipment to be far more user-friendly, durable and cost-effec- tive. We quickly formed partnerships with leading fitness industry experts, ensuring that we’d be able to offer our customers products that not only per- formed well, but kept performing well.” Three decades later and the Pulse philosophy still holds strong. As a key development partner with the IFI, Pulse offers more accredited com- mercial resistance machines than any other manufacturer, and with the launch of its new Fusion cardiovascu- lar range at LIW last year, has raised the bar with revolutionary wire-free and


PULSEF ITNESS.COM


hirty years of commitment and dedication by the Johnson brothers Chris and Dave now


interactive technology, designed and developed inhouse from its Cheshire headquarters.


Thirty years of commitment and dedication by the Johnson brothers Chris and Dave now sees their Cheshire-based leisure business Pulse sitting proudly at the heart of the UK’s fitness industry.


Formed by the brothers in 1980, their early endeavours saw them developing a range of fitness equipment for the rapidly-growing private gym market. They soon gained a reputation for quality and innovative design that has been the foundation of the business ever since.


As Dave Johnson recalls: “With our backgrounds in design and engineering we were able to instantly see ways of manufacturing equipment to be far more user-friendly, durable and cost-effective. We quickly formed partnerships with leading fitness industry experts, ensuring that we’d be able to offer our customers products that not only performed well, but kept performing well.”


Three decades later and the Pulse philosophy still holds strong. As a key development partner with the IFI, Pulse offers more accredited commercial resistance machines than any other manufacturer, and with the launch of its new Fusion cardiovascular


range at LIW last year, has raised the bar with revolutionary wire-free and interactive technology, designed and developed in- house from its Cheshire headquarters.


The Pulse philosophy of questioning the norm led the brothers to start helping their customers in the refurbishment and development of their leisure facilities.


“We were constantly frustrated by delays caused by builders and architects and saw an opportunity to help speed up the process and bring in our own teams to do the work.” says Chris Johnson. “Initially this was simply to help bring the equipment installation dates forward, but it soon highlighted a great opportunity to diversify and to actually design and build the facilities from the ground up.”


With valuable design and build experience to add to its fast-growing list of services, Pulse pioneered a local authority partnership business model during the 1990s that has become the benchmark for joint-funded partnerships throughout the UK today. As with all things ‘Pulse’ it has been developed and improved to offer total flexibility. Now, 20 years after its first leisure centre development project, Pulse is working on an impressive portfolio of multi-million design and build


The Pulse philosophy of question- ing the norm led the brothers to start helping their customers in the refur- bishment and development of their leisure facilities. “We were constantly frustrated by delays caused by builders and archi- tects and saw an opportunity to help speed up the process and bring in our own teams to do the work,” says Chris Johnson. “Initially this was simply to help bring the equipment installation dates forward, but it soon highlighted a great opportunity to diversify and to actually design and build the facilities from the ground up.” With valuable design and build expe- rience to add to its fast-growing list of services, Pulse pioneered a local authority partnership business model during the 1990s that has become the benchmark for joint-funded partner- ships throughout the UK today. As with all things ‘Pulse’ it has been developed and improved to offer total flexibil- ity. Now, 20 years after its first leisure centre development project, Pulse is working on an impressive portfolio of multi-million pound design and build


PULSESELECT.COM Pulse, The Bromley Centre, Bromley Road, Congleton, Cheshire CW12 1PT T: 01260 294610 F: 01260 299282 E: info@pulsefitness.com Pulse, The Bromley Centre, Bromley Road, Congleton, Cheshire CW12 1PT ISSUE 1 2011 © cybertrek 2011 38 Read Leisure Management online leisuremanagement.co.uk/digital


PULSESOCCER.COM T: 01260 294610


F: 01260 299282 Read Leisure Management online leisuremanagement.co.uk/digital


Chris and Dave Johnson, pictured with their very latest and first ever cardiovascular products


contracts, including its first 5-a-side Soccer and Fitness complex, with more to follow in the next 12 months.


As Chris Johnson explains: “Our ability to bring funding to the table in today’s economic climate, combined with a portfolio of case studies that demonstrate how our investment partnerships work, has led to a significant increase in the amount of projects we are currently undertaking. Local authorities and education bodies need help from the private sector now more than ever and we are perfectly placed to support the many new opportunities that are unfolding.”


contracts, including its first 5-a-side Soccer and Fitness complex, with more to follow in the next 12 months. As Chris Johnson explains: “Our ability to bring funding to the table in today’s economic climate, combined with a portfolio of case studies that demonstrate how our investment part- nerships work, has led to a significant increase in the amount of projects we are currently undertaking. Local authorities and education bodies need help from the private sector now more than ever and we are perfectly placed to support the many new opportunities that are unfolding.”


“Local authorities and education bodies need help from the private sector now more than ever. We are well placed to support the new opportunities unfolding.”


“Local authorities and education bodies need help from the private sector now more than ever. We are well placed to support the new opportunities unfolding.”


Chris and Dave Johnson, pictured with their very latest and first ever cardiovascular products.


So 30 years on, with 150 employees, 4,000 customers and represented in 22 countries, are the Johnson brothers still as ambitious?


If you’d visited LIW last year and seen the largest stand at the show proudly displaying the four Pulse divisions – Pulse Fitness, Pulse Select, Pulse Soccer and Club Pulse – the launch of a revolutionary cardio range and an impressive array of interactive children’s fitness products, the answer would have to be an emphatic Yes! It looks as though the Pulse commitment to providing a healthier future is as strong today as it was 30 years ago.


So 30 years on, with 150 employees, 4,000 customers and represented in 22 countries, are the Johnson brothers still as ambitious? If you’d visited LIW last year and seen the largest stand at the show proudly displaying the four Pulse divi- sions – Pulse Fitness, Pulse Select, Pulse Soccer and Club Pulse – the launch of a revolutionary cardio range and an impressive array of interactive children’s fitness products, the answer would have to be an emphatic Yes! It looks as though the Pulse commitment to providing a healthier future is as strong today as it was 30 years ago.


CLUB-PULSE.COM E: info@pulsefitness.com 63 ISSUE 1 2011 ©cybertrek 2010


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