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GEOFFREY BABER ANN MURRAY


The Koi Carp Lounge at The Sanctuary Covent Garden has recently been redesigned


new treatments such as the ‘Lava Shell Massage’.


Due to the success of our Covent


Garden drop in Skin Spa, we’ll also be introducing new results-driven treat-


ments with a Medi Spa line up including botox and fi llers.


What are your longer-term roll out plans? We are looking at a roll out over the next three years of between nine and 12 spa openings.


What are you looking for in potential cities/sites? It’s a question of the right site within the right city in terms of demographics and customer profi le. We would consider going outside of the UK, but we’d want to ensure we got our UK model perfect before doing so.


What aspect of The Sanctuary are you proudest of? The passion we bring across The Sanctuary to what we pro- vide – whether in terms of our spa services or our products.


What is the biggest issue for The Sanctuary at the moment? Bringing The Sanctuary to life on a reduced scale is chal- lenging, however our staff are so passionate that this challenge has been minimised.


What emerging spa trends are you seeing? I see a move towards results-driven treatments, particularly in skincare, for example IPL, Cellu M6 and Endermologie.


22 Read Leisure Management online leisuremanagement.co.uk/digital


What drives you? The fact that we are helping women everywhere – provid- ing them their own sanctuary – and of course the passion of the team of women that work for the brand.


How is the recession aff ecting The Sanctuary? Like any business we’ve had to ensure that our brand is rel- evant and that the time and money invested in us by the consumer gives them back more than they anticipated. We continue to provide exceptional standards of treatment and service and a sanctuary away from life’s pressures, and so I think we’re still perceived as a spend that gives value for money. Our product ranges continue to be extremely suc- cessful during the recession as women still aspire to a little affordable luxury at home and our products are priced rea- sonably while offering spa quality results.


What is the best part of your job? Working with a team that is truly passionate about bringing our brand values to life. I also love sampling new product ranges and treatments – that’s a real bonus of my job.


What’s the best piece of advice you’ve ever been given? “Smile and the world smiles with you.” ●


ISSUE 1 2011 © cybertrek 2011


“Bringing The Sanctuary to life on a reduced scale is challenging, however our staff are so passionate that this challenge has been minimised”


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