Advances in technology have helped the industry hugely.
Today’s generation of equipment is technologically-driven, and incorporates computer games and mobile phones to engage a new technologically-savvy consumer. Pulse has adapted to this change, introducing exciting interactive gam- ing solution Active Wall & Floor and the successful gym management software Smart Centre.
What have been the highlights for you personally? For me, it’s been the accomplishment of growing a British-based engineering company into an established tech- nology-driven global leisure solutions company. I’m also proud that I’ve developed my skill set from engineering fitness equipment solutions to project managing large multi- million pound architectural/constructional projects.
What have been the key achievements for Pulse? I’m proud of the investment we have made to ensure we have a strong UK operation. We still, to this day, design, assemble, install and service our own fitness equipment solutions from our offices in Cheshire. We’ve just launched our fourth generation of cardiovascu- lar equipment; another major achievement. Building excellent relationships with private and public sector partners to deliver sustainable leisure developments is important to us; some of our customers have been with Pulse from the start back in 1980. And finally, expanding our business portfolio to provide
more than just fitness equipment. We’re the only single operator that can provide operators a total turnkey solution, from funding, project management, pools, five-a-side soccer centres and full operational, sales and marketing support.
ISSUE 1 2011 © cybertrek 2011
Part of Pulse Fitness’ business involves developing cardio, strength, interactive, freeweight and group cycling products for the commercial fitness industry
What are the biggest challenges for the industry today? Competition from two sides: from the emergence of home fitness and from the volume of new health and fitness clubs. The other challenge is providing sustainable health and fit- ness solutions that cater for all ages and abilities – that will engage, motivate and encourage regular participation.
Are you optimistic about the future of the sector? Yes! Whether people participate in exercise or not, everyone knows they should. We will see a rise in memberships at clubs, especially in the area of family fitness.
What are the biggest trends likely to emerge over the next few years? At Pulse we are already seeing a shift towards family fitness. This will be the driving force for the sector, putting pressure on leisure facilities to provide an offering for the entire family. The trend of technology fitness gaming will also continue to evolve over the next few years.
What are your plans for the next year or so? We plan to continue to evolve to meet the change in demand, to offer a cost-free, sustainable, environmentally- driven total leisure solution business model. We will roll-out our Soccer and Swim concept business models to more sites. We also plan to further develop and integrate public sector/private sector partnerships. l
Read Leisure Management online
leisuremanagement.co.uk/digital 65
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