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Organic Family

A Better Bottle for Baby

Earth Fare Aims To Eliminate

Childhood Obesity with their Itty Bitty Bites™ Program

Did you know that due to the childhood obesity epidemic, this is the first generation of American children who may have shorter life expectancies than their parents? Earth Fare, the healthy supermar- ket, is responding to this epidemic with their Itty Bitty Bites™ program launched this past spring.

Itty Bitty Bites is a fun, educational program that inspires kids to make healthy lifestyle choices. Through heroes and villains, trading cards, a comic book series and activ- ity sheets, kids learn about good versus bad ingredients and the importance of their food choices.

The program will also feature the Itty Bitty Bites Kid’s Healthy Meal™. This meal empowers kids to make their own healthy choices by selecting from a combination of cold/hot entrees, fresh sides, snacks and drinks for only $3.99.

42 Organic Shopper Fall 2010

Earth Fare guarantees that each meal will include balance, variety, taste, value and fun! Included in each meal is a pack of 3 trading cards that feature a hero, villain or location and a collectible sticker!

Earth Fare knows that tackling ac- cess and affordability are keys to fighting childhood obesity. That’s why they are offering a special sav- ings every Thursday from 4 to 8 p.m ., Earth Fare will host Family Dinner Night where kids eat FREE with the purchase of an adult meal valued at $5 or more.

“With the introduction of the Itty Bitty Bites program, we will provide easy access to healthy meal alternatives that are fun, affordable and educa- tional,” says, Jack Murphy, CEO of Earth Fare. “Childhood obesity is an epidemic in the nation. With one in three children classified as either obese or overweight, Earth Fare is dedicated to doing its part to elimi- nate childhood obesity.”

For more information about the Itty Bitty Bites program or how Earth Fare is working with our communi- ties to eliminate childhood obesity, email or call 828. 281.4800

With the growing concern about BPA and other health issues regarding plastics additives leaching into food, the Life Fac- tory bottles are a great option to cut plastic out of the equation. These glass baby bottles come in two sizes (4oz and 9oz). Each one comes with a stylish silicon sleeve that protects the glass from breaking if it is dropped. The nipple is made of silicon and is non-toxic. There are also solid caps that make the glass bottles good for milk storage. The only thing we would like to see in the future is a wide- mouth version of the bottle, for those babies who prefur the wider nipples.

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