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Good for All ~ Choice Organic Teas


Choice Organic Teas, the first ex- clusively organic tea crafter in the United States and the first in the country to introduce Fair Trade Certi- fied™ teas, is pleased to announce that it has been selected to carry the Jane Goodall “Good For All” brand, featuring the name and image of Dr. Jane Goodall, DBE, with its new product line extension. Select compa- nies have earned this honor as they are judged on several strict criteria to determine whether their philosophies blend with those of the Jane Goodall Institute (JGI). JGI created the “Good


for All” brand in 2007 to recognize companies and environmentally con- scious products that reflect Dr. Good- all’s core values.


Choice Organic Teas is adding five new varieties to its Original line and will donate a percentage of the profits of each box to support the Jane Good- all Institute. Oothu Garden Green, Wild Forest Black, Decaffeinated Eng- lish Breakfast, Rooibos Superfruit, and Yerba Maté Mint form an exceptional collection of flavorful teas sourced from four different continents. They


were developed especially for this project to celebrate the universal pas- sion for tea while supporting the Jane Goodall Institute and Choice Organic Teas’ continued leadership in social and environmental sustainability.


The Jane Goodall Institute is a global leader in the effort to protect chimpan- zees and their habitats. The Institute is also recognized for establishing innovative community-centered con- servation programs in Africa, as well as Jane Goodall’s Roots & Shoots Program, a global environmental and humanitarian youth program that tar- gets youth around the world who want to make positive change happen for our communities, for animals and for the environment.


“We are honored to partner with the Jane Goodall Institute as we share many of the same goals – such as conservation, sustainability and education – and seek to be good stewards of the earth’s precious resources,” said Ray Lacorte, Head of Operations for Choice Organic Teas. “When consumers purchase any of our new teas, they have the satisfac- tion of knowing their dollars are help- ing to protect endangered wildlife and their habitats, while also equipping the next generation to take up the torch for conservation.”


www.janegoodall.org www.choiceorganicteas.com


26 Organic Shopper Fall 2010


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