movies with meaning New thinking about what we’re eating Fresh A film by Ana Sofia Joanes


FRESH celebrates the farmers, thinkers and business people across America who are reinventing our food system. Forging healthier, sustainable alternatives, they offer a practical vision of our food and our planet’s future. FRESH addresses an ethos that has been sweeping the nation and is a call to action America has been waiting for.


FRESH empowers us to realize that our indi- vidual actions in fact do matter. Throughout the film we encounter the most inspiring people, ideas, and initiatives around the US. And thus, FRESH showcases real people first and fore- most, connecting audiences not with facts and figures or apocalyptic policy analysis, but with personal stories of change.


“Cheap food is an illusion. There is no such thing as cheap food. The real cost of food is paid somewhere and if it isn’t paid at the cash register, it’s charged to the environ- ment, it’s charged to the public person in the form of subsidies, and it’s charged to your health.” Michael Pollan


You can now host your own screening of FRESH the movie. It’s easy for you to support the film by purchasing the license to screen the film in front of various sized audiences! You’ll receive with materials to screen the movie with 5 neighbors from the comfort of your home, or with 500 of your closest friends at a community screening.


JOIN the FRESH movement and help reinvent America’s food system!


Ana Joanes is a Swiss-born documentary filmmaker whose work addresses pressing social issues through character-driven narratives. After traveling internation- ally to study the environmental and cultural impacts of globalization, she graduated from Columbia Law School in May 2000, awarded as a Stone Scholar and Human Rights Fellow. FRESH is Ana’s second feature documentary.


917.584.5552 FRESHthemovie.com 10 Organic Shopper Fall 2010


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