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2010 BEST OF THE BEST


Transportation: Airlines & Railways


Top 10


American Airlines, Inc. Amtrak - National Railroad Passenger Corporation BNSF -Burlington Northern Santa Fe Railroad Continental Airlines, Inc. Delta Airlines JetBlue Airlines Southwest Airlines U.S. Airways


Union Pacific Corporation United Airlines


Top 10


Telecommunication Companies


Alcatel USA, Inc. AT&T, Inc. Ericsson, Inc. Globalstar, Inc. L-3 Communications Holdings, Inc. Lucent Technologies, Inc. Motorola, Inc.


Sprint Nextel Corporation T-Mobile USA, Inc. Verizon Communications, Inc.


WOMEN IN STEM


Women Control Car


Repair Decisions By Jennifer Weesies


C


ars are a guy thing... at least that’s the conventional wisdom. The truth is, even when it comes to cars, it is truly a she-


conomy. Women control most purchase decisions for the family, including that formerly male-dominated domain: the family ve- hicle.


The most recent data shows that women control most of the


auto related decisions for the family. Women influence more than 85 percent of all automotive sales in U.S. households. Women comprise 50 percent to 65 percent of the customer base at service centers. Women buy 60 percent of all passenger tires. Yes, even the tire purchases are controlled by women. But


when was the last time you saw a tire ad on a TV show with primarily women viewers? The truth is that the auto industry depends on women but does a terrible job talking to them and educating them. For most families, the car is the second most valuable asset


after the home. It’s needed to get to work to support the family, to chauffeur the children to play dates and soccer practice, and to ferry the entire family on vacations. It just makes sense to obtain the knowledge necessary to take proper care of such large investments. A woman making a decision about car maintenance needs knowledge to make the right choice - as is true with all purchase decisions, knowledge is power. A little knowledge can go a long way in helping a woman determine the best course when auto service is needed. Here are some points to consider when deciding on car main- tenance and repair: n Search for your local independent repair facility - it’s often


the best choice. These local businesses have all the diagnostic tools as dealerships and their technicians are just as well trained. There many more independent shops than dealerships and they are often more conveniently located to home, work and schools. These shops have the added advantage of providing service for all of your family’s vehicles, not just one make or model.


n Make sure the establishment you choose is Automotive


Service Excellence (ASE) certified and a member of the Better Business Bureau (BBB).


n Be sure you get a written estimate for all service to be per-


formed and be sure you understand the work to be performed and the parts to be installed. A reliable independent shop owner is always willing to take the time to explain the procedure as well as the parts and labor required.


36 PROFESSIONAL WOMAN’S MULTICULTURAL MAGAZINE CELEBRATING 10 YEARS OF DIVERSITY WWW.PROFESSIONALWOMANMAG.COM


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