SUPPLIER DIVERSITY
“The Best Way to Help Latina Businesses Is to Buy from Them”
he Hispanic Business Women’s Alliance (HBWA) has announced that it is spearheading a national campaign promoting the theme: “The best way to help Latina entrepreneurs is to buy from them”. Lourdes Aponte Rosario, President of HBWA and a past recipient of the pres-
T
tigious U.S. Small Business Administration Women in Business National Cham- pion Award, stated: “We are actively encouraging government and corporate procurement officials, Hispanic business leaders, and the Hispanic community in general—the U.S. Hispanic population, including Puerto Rico, now exceeds 50 million— to do more business with Latina-owned firms—now estimated at over 700 thousand. Doing so, helps them grow faster, enabling them to signifi- cantly increase their contributions to the socio-economic development of their communities. To facilitate finding Latina-owned companies throughout the United States
and Puerto Rico, we have created the online U.S. Directory of Latina-Owned Businesses at our redesigned and content packed website
www.latinamarket-
place.com. This state of the art Directory helps buyers easily find and do busi- ness with Latina owned firms. It also helps Latina firms gain exposure on the In- ternet and be easily found by persons seeking to do business with Latina owned firms that otherwise might never find them.” Ms. Aponte-Rosario also anticipates that non-Hispanic business owners seek-
Lourdes Aponte Rosario President of HBWA
ing to penetrate the rapidly growing U.S. Hispanic market, estimated at $1 tril- lion, will utilize the online Directory to identify potential Latina suppliers, dis-
tributors, clients or strategic partners. Source: Hispanic Business Women’s Alliance & HispanicPRwire
tech. The switch will be accompanied by a complete makeover of the Indus- trial Business appearance. Besides the new name and slogan – “Expertise you can trust” - there will also be a new web appearance, which is integrated in the Roche Applied Science website. The dedicated objective of the initia- tive is to increase brand recognition in the life science, pharmaceutical, and diagnostic industry. “The main goal of the new brand
Roche Custom Biotech is to sharpen our profile in the Biotech B2B industry. The brand expresses our outstanding competence and experience in serving our customers in manufacturing.”
32 HISPANIC NETWORK MAGAZINE
“Roche Applied Science Industrial Business” I
Now is “Roche Custom Biotech” “The main goal of the new brand
ndustrial Business was relaunched under the name Roche Custom Bio-
Roche Custom Biotech is to sharpen our profile in the Biotech B2B industry. The brand expresses our outstanding competence and experience in serving our customers in manufacturing.”, said Manfred Baier, Head of Roche Applied Science. Roche Custom Biotech has been manufacturing and supplying industri- al chemistries for thirty years, in partic- ular for use in the diagnostics industry. With a portfolio of over one thousand products, Roche Custom Biotech also custom manufactures to customer needs. Roche is in an outstanding posi- tion to fulfill any manufacturing need using state-of-the-art innovative and proprietary technologies. The expand-
Celebrating 18 Years of Diversity
ing pharma product portfolio, includ- ing Recombinant Trypsin and Liberase Enzyme Blends, are manufactured under GMP regulations, to meet the exacting demands of pharmaceutical manufacturers. For more information, please visit
www.custombiotech.roche.com. All trademarks used or mentioned in this release are protected by law. Liberase is a trademark of Roche. Source:
Businesswire.com
www.hnmagazine.com
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