SUPPLIER DIVERSITY
Launching First National Bilingual B2B Platform
T
he Hispanic Chamber of E-Com- merce (HISCEC) recently launched
of its new website with a selected group of beta testers. The bilingual B2B platform combines powerful e- commerce and marketing tools with social networking applications and a website building program.
Hiscec.com is now uniquely able to provide com- panies targeting Hispanic businesses and consumers on-demand solutions previously unavailable in one bilingual platform.
Delivering on users’ desire to drive
online sales and improve communica- tion in one website, HISCEC’s propri- etary development framework inte- grates social networking, e-commerce, and online marketing applications. The site also includes a shopping mar- ketplace where all the products and services offered by the members of the HISCEC will be listed. HISCEC member, MexInsurance.
com plans to take advantage of the e- commerce apps. “We are very excited about this new platform,” said Chuck Lundy, CEO of
MexInsurance.com. “We manage a large amount of e-com- merce data, so the ability to house that information will help us sell and trans- act online.” HISCEC members are enthusiastic
about the benefits of the new platform, which will officially launch to the pub- lic during the 2010 Hispanic Business Showcase September 10 and 11 in San Diego. The new platform moves com- panies to a behavioral marketing ap- proach, making it easier to develop campaigns that respond to individual interests and needs. “As a Hispanic multi-platform me-
dia outlet we are aware of the growth and importance of E-Commerce among our community and we are very ex- cited to be a part of this event,” said
30 HISPANIC NETWORK MAGAZINE
To enhance the capabilities of its small business members and strengthen its brand The Hispanic Chamber of E-Commerce will launch a test for its next generation digital B2B network.
Univision San Diego KBNT Director of Operations & Creative Services, Robert Moutal, a HISCEC strategic partner. “We are very proud to sponsor the 2010 Hispanic Business Showcase this coming September.” “Our members overwhelmingly agree that solutions supporting mar-
Celebrating 18 Years of Diversity
keting and communication should come together into a single, scalable platform,” said Tayde Aburto, Presi- dent of The Hispanic Chamber of E- Commerce. “It’s the most powerful in- tegrated digital business tool, available in English and in Spanish.”
www.hnmagazine.com
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