The GPS Ranger system holds a wealth of information, in this case about stockyards, but has extra functions such as trivia quizzes and Flash-based animations
the rodeo world, the GPS Ranger holds a wealth of information, including an expla- nation of how a stockyard works, and engages the visitor by giving historical accounts, such as when Bonnie and Clyde came to town. Learn More in-depth media segments and Then and Now photographs are included to appeal to the older audi- ences, while interactive trivia quizzes, using Flash-based animation, target younger ones. Visitors can trigger the information themselves, allowing them to create a bespoke tour. Information is also triggered automatically by GPS to explain their current location. BarZ Adventures’ marketing manager,
Sunny Lozano, says: “This tour fl exibility is a major benefi t of the GPS Ranger model and something that live group tours can-
London’s Science Museum uses AV screens and handsets to engage visitors to its 1001 Inventions exhibi- tion, which attracted 20,000 people in its fi rst fortnight alone
not deliver. Manually triggering media also allows a visitor to watch a segment on something they might not have gone by, so they can choose what’s of interest to them.” The introduction of the handheld tour has also improved the fl ow of visitor traf- fi c through Stockyards Station. When the tour was done by live guides, visitors had to watch an orientation video in a viewing room prior to the start of the tour, which slowed down the process of getting them out enjoying the sites.
CREATING THE WOW FACTOR
The multimedia exhibits and audiovis- ual guides have been used together to interest all ages at the new exhibition at The Science Museum in London. 1001 Inventions celebrates Muslim contributions
to science and technology in modern soci- ety, and the interpretation had to be able to reach a diverse audience, spanning all ages. Eventually, the exhibition is expected to visit 30 cities and it received 20,000 visi- tors in the fi rst fortnight alone. The exhibit is split into seven zones,
each containing a summary AV screen and a handset, where visitors can listen to a set piece giving an overview of the sec- tion. Younger visitors are catered for with a feature fi lm, projected onto a 20ft (6m)- screen, made by The Edge and starring Ben Kingsley, as well as various interactive games and exhibits. For example, in the home zone, a game uses a joystick to allow
AM 2 2010 ©cybertrek 2010
Read Attractions Management online
attractionsmanagement.com/digital
75
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86