Guests will be able to visit Zonko’s joke shop and the Three Broomsticks pub, where they can eat traditional British fare and sample Butterbeer and pumpkin juice
THE OFFER
select attractions and shows. On-site pack-
ages for four nights start at $645 (£430, 479) per adult and $1,548 (£1033, 1149) for a family of four. Marketing the attraction began in
February with an international TV cam- paign and a microsite dedicated to The Wizarding World of Harry Potter through Universal Orlando’s existing website. The site includes an augmented reality map, which gives fans with access to a webcam a three-dimensional look at the park. More than 400 million copies of the
books have been sold in 68 languages in 200 territories around the world and the fi lms, produced by Warner Bros Pictures,
have grossed more than $5.4bn (£3.6bn, 4bn) at the box offi ce worldwide, making Harry Potter the largest-grossing fi lm fran- chise in history. The fi nal two instalments
AM 2 2010 ©cybertrek 2010
– Harry Potter and the Deathly Hallows
part I and II are still to be released – in November 2010 and July 2011. Consequently, the expectations of Harry
Potter fans are rather high. Oscar-winning production designer Stuart Craig and art director Alan Gilmore were hired to work with artisans from Universal Creative to construct the most authentic Harry Potter experience possible. The operators are confi dent they’re
achieved this and have labelled the park as
“the most incredible theme park experience ever”. And they have the biggest endorse- ment possible, with author JK Rowling herself having said: “The plans I’ve seen look incredibly exciting. I don’t think fans of the books or fi lms will be disappointed.” As Harry Potter’s best friend Ron Weasley would say: “Wicked!” ●
• The famous Hogwarts Express at Hogsmeade station • Zonko’s, a joke shop with a collection of tricks and jokes • Honeydukes sweet shop • The Three Broomsticks and adjacent Hog’s Head pub will serve traditional British fare and drinks, including Butterbeer and pumpkin juice • The Owlery, where owls roost and await their next delivery • The Owl Post sends letters with a certifi ed Hogsmeade postmark and sells offi cial stamps • Ollivanders wand shop is an inter- active experience where the wand chooses the wizard • Dervish and Banges, the magical instruments and equipment shop fea- turing Quidditch apparatus, Triwizard apparel and Remembralls • Filch’s Emporium of Confi scated Goods is full of Ministry of Magic and magical creatures merchandise, Omnioculars and remote control Golden Snitches • Dragon Challenge – a twin high- speed roller coaster with many iconic elements from the Triwizard Tournament • Flight of the Hippogriff – a family coaster simulating a Hippogriff training fl ight over the grounds of Hogwarts Castle • Located in the depths of Hogwarts Castle, Harry Potter and the Forbidden Journey is a state-of-the- art ride that uses new technology to bring the magic, characters and stories of Harry Potter to life in ways never before experienced
Read Attractions Management online
attractionsmanagement.com/digital
39
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86