ATTRACTIONS MANAGEMENT
IN THIS ISSUE
p36, The Wizarding World of Harry Potter
p30, 3D experiences at planetariums
p54, chocolate themed attractions
ISSUE 2 2010
5 EDITOR’S LETTER 8 MUSEUM NEWS 9 HERITAGE NEWS 10 GALLERY NEWS 12 THEME PARK NEWS 14 SCIENCE CENTRE NEWS 15 ZOO & AQUARIUM NEWS 16 BALPPA NEWS 18 WATERPARK NEWS
20 PROFILE:
NICK VARNEY
Merlin’s chief executive reveals all about the Cypress Gardens acquisition, the company’s rollout plans and why he thinks Merlin could eventually become the largest visitor attractions operator
6
24 TOP TEAM:
MERLIN ENTERTAINMENTS
The management team at the world’s second largest visitor attraction com- pany talk about the speculation behind future ownership of the company and their own individual responsibilities
30 PLANETARIUMS:
THE THIRD DIMENSION
As 3D fi lms become more mainstream, we take a look at the offers available for planetariums and domed theatres and the pros and cons of the technology
34 ASK AN EXPERT:
COMMISSIONING
DESTINATION FILMS
A bespoke fi lm adds a unique offer, but how do you get one made?
Read Attractions Management online
attractionsmanagement.com/digital
p52, The Mind Museum
36 NEW OPENING:
MAGIC MOMENT
The Wizarding World of Harry Potter is opening at Universal Orlando Resort
40 SCIENCE CENTRES:
DASA
The Dortmund exhibition is in the spot- light as the host of year’s Ecsite and part of the European Capital of Culture
44 MUSEUMS:
NIGHT VISION
Visitors can extend their visits during the European Night of the Museums
46 OCCUPATIONAL HAZARD:
BURNING ISSUE
The director of Chattanooga Zoo describes dealing with a serious fi re
AM 2 2010 ©cybertrek 2010
PHOTO: ©PAUL RIVERA
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