TICKETING
membership cards and other forms of visitation. The ticketing database has the possibility for each visitor to enter personal information – such as age group, interests, language preferences and other fi elds of information determined by the marketing, narrative and creative design teams. The aim of the Virtuous Circle is that
every event the visitor is involved in leads on to one, two or more reasons to contact the facility, either in person or virtually. Using more advanced technologies than
barcodes, such as RFID, we can begin to introduce intelligent and interactive exhib-
its that will recognise the visitor and deliver content and information that’s tailored to that person. For example, a different audio commentary might be given to a fi ve-year- old child than to a senior citizen. Potentially, this extends to different visuals and differ- ent, more complex outcomes. One particularly popular implementa-
tion is for the user to store their language preference in their profi le. When they encounter an audio visual or interactive exhibit, touching their RFID on the exhibit will enable the audio or text to be replayed in the language they have chosen.
USING MORE ADVANCED TECHNOLOGIES, WE CAN INTRODUCE EXHIBITS THAT RECOGNISE THE VISITOR AND DELIVER TAILORED CONTENT
TICKETING NEWS
DOLLYWOOD’S SPLASH COUNTRY
Dollywood’s Splash Country will be wel- coming guests for the 2010 season with new turn-free, touch-free entrance gates. The magnetic retractable gates aim to improve guest accessibility, streamline the park’s front entrance operations and integrate seamlessly with its OmniTicket Network Ticketing system. Splash Country will receive six
new MPR-112 (Magnetic Pedestrian Retractable) gates this year, with more planned for its sister park, Dollywood Theme Park, in 2011. The new turnstiles
have earned the nickname ‘batwings’, due to the telescoping, retractable wings that open and close smoothly for each guest. The turnstiles offer improved accessibility for wheelchairs, strollers and ECVs. Each gate is gearless to reduce upkeep and maintenance. Three of the new turnstiles will be con-
fi gured for standard access, while the other three will be spaced wide enough to accommodate guests in wheelchairs and with strollers. All gates are custom- coloured to integrate with the park’s main entrance theme. A light beam across each gate prevents the retractable wings from inadvertently closing on a person
SPATIAL BOOKMARKING
Extending this idea further, a person with an RFID ticket visiting the facility for the second or third time could follow the same physical route they took previously, but receive more advanced information the next time so the experience is different on subsequent visits. This is the concept of spatial bookmarking. This allows the visitor to track and record
where they’ve been and recall any inter- active information or outcomes of digital games and scenarios they have par- ticipated in during their visit. RFID ticket readers need to be deployed at the exhib- its in the attraction and connected to the network and ticketing database, allowing the visitors to interact with the attraction in exciting and interesting ways. Taking this a step further, as the Virtuous Circle
or other obstruction. Each gate operates automatically without being touched, so operators do not need to worry about spreading germs in high-traffi c areas like the main entrance.
ATTICA ZOO
Gateway Ticketing Systems is provid- ing a new ticketing solution for the Attica Zoological Park, near Athens, Greece. The zoo was looking for a system
that could handle large numbers of visi- tors and the group bookings volume for area schools. With a new addition to the park opening later this year, the zoo also needed a resource management system to handle the capacity management and event ticketing requirements. MTI Systems is providing Galaxy, a solution from Gateway Ticketing Systems, which delivers fast ticketing and admission control for enhanced guest experience, demographic tracking, and a collection of statistical and fi nan- cial information.
ZSL LONDON ZOO
ZSL London Zoo has seen a 100 per cent increase in overall sales in its gift shop since installing a queue management solution from Tensator. The installation included an in-queue
London Zoo has seen a 100 per cent increase in sales
70
Read Attractions Management online
attractionsmanagement.com/digital
merchandising system and an eQ™ single line queuing, media call forward system with outdoor LCD screens. This system helps direct visitors to specifi c kiosk points at the entrance and provides
AM 2 2010 ©cybertrek 2010
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