de Chocolade Fabriek in Amsterdam was inspired by Roald Dahl’s famous book,
Charlie and the Chocolate Factory
Chinese market. This is the beginning of China’s chocolate history and it will be interesting to see how the story evolves as the park is rebuilt each year.
WILLY WONKA’S WONDERS
Roald Dahl’s famous book, Charlie and
the Chocolate Factory, is the inspira-
tion for the 20m (£18m, US$27.3m) de Chocolade Fabriek in Amsterdam, which has been on the drawing board for 10 years. Maurits Rubenstein, owner of Rubenstein Publishing, the largest audio- publishing company in Benelux, came up with the idea when producing a radio play
BOX OF DELIGHTS – OTHER CHOCOLATE ATTRACTIONS
Germany’s Imhoff Stollwerck Schokolade Museum in Cologne, was founded in 1993 and Lindt became a partner in 2006. It’s an educational expe- rience, giving visitors an insight into the world of making chocolate. The Hershey Story, in the US, tells
the tale of the chocolate empire builder, Milton Hershey, and allows visitors to get their fi ngers sticky in the Chocolate Lab where they can mould, dip and make chocolate from scratch. Schokoland Alprose is Switzerland’s national chocolate attraction, owned by Chocolat Alprose, the country’s largest
AM 2 2010 ©cybertrek 2010
chocolate-manufacturer. It highlights the tradition of Swiss chocolate making, renowned for its excellence. Supported by the National Science
Foundation, Chocolate has been a tour- ing US exhibition since 2002, when it started at Chicago’s Field Museum. It tells the story behind confectionery dat- ing back 1,500 years to the rainforest. The Ganong Chocolate Museum in St
Stephane has put the town on the map as Canada’s chocolate capital. There are hands on exhibits, interactive com- puter displays and antique production equipment on show.
Read Attractions Management online
attractionsmanagement.com/digital
55
The Museu de la Xocolata, one of Barcelona’s smallest museums, tells the history of chocolate in Europe.
©ISTOCKPHOTO.COMDAMIR CUDIC
©ISTOCKPHOTO.COMDAMIR CUDIC
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