Because time is
The new ‘batwing’ turnstiles at Dollywood Splash County (see Ticketing News box out)
philosophy progresses, a facility can add weblinks and websites or email people who have expressed interest in a particular subject via their profi le. The possibilities are seemingly endless.
Digital signage that’s aware of who you are and where you’ve been already. Electronic payment within the attraction – using
a suite of management reporting tools enabling analysis of service effi ciency and resource planning. Julian Green, head of retail and admissions at the zoo, said: “Since incorporating queue management systems at the entrance and in the gift shop, waiting times have been reduced, meaning the customer experience is fur- ther enhanced. “In the gift shop, not only have we seen an improvement in effi ciency, but we have also noted that the merchan- dising options have increased sales as people wait to pay for their goods.”
NEW SEASON PASS SYSTEM LAUNCHED
UK-based ticketing systems company RefTech Services has announced a new season pass system aimed at organi- sations needing passes that can be accurately and easily managed over sev- eral sites. The system is being launched as Member Reference and enables an operator to issue a season pass at one location and, within seconds, to have it valid at all other locations owned by the operator, no matter where those loca- tions are. The system relies on the most basic of internet connections to syn- chronise data to a distributed database. It can be linked to the Microsoft CRM program to provide marketing func- tions and includes a suite of reports to show usage patterns. Member Reference can be used across an attractions estate, even to
AM 2 2010 ©cybertrek 2010
the RFID ticket or membership card as a medium to store prepayment against that which can be used in the catering or retail facilities. Web tracking of your visit after you leave, with the attraction able to offer you new challenges based on your previ- ous visit – giving an incentive to return. The repeat visitation. The Virtuous Circle. ●
overseas locations, provided there’s an internet connection at each point. Once a season pass has been issued, it will be valid across all the attractions nominated by the operator. This means that the pass can be used immediately after issue, without the need for manual cross referencing. Andy Povey, RefTech’s business
development manager, ticketing, says: “The point is that an individual can be issued with a season pass and they’ll be able to use it immediately. There’s no sending of forms to a central unit or time consuming updating of local systems. “From the operator’s point of view,
they just issue the pass and it works across the whole estate. The system demonstrates the type of change that RefTech is bringing to the ticketing market – distributed, customer focused application of technology without the need for massively complex and expen- sive IT networks.”
valuable...
...choose Time Pursuit, latest generation web based booking system for gate admissions and time based activities.
Multi-channel advanced sales, on-site ticketing and integrated customer management will drive revenues, productivity and customer delight.
the liesure activity booking system
RefTech: Makes season passes easy
Call us on +44 (0)1638 500 400
Email us at
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Time Pursuit is an Open Frontiers solution
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