The Hispanic Chamber of E-Commerce (HISCEC) Announced their
Partnership with the Green Technology Alliance (GTA)
T
he HISCEC´s affiliation with the “The Hispanic Chamber of E-Com- GTA visit the website: www.greentech-
GTA will offer Hispanic business merce has partnered with the Green
nologyalliance.org
members more tools for implement- Technology Alliance to support His-
ing effective, environmentally friend- panic-owned businesses committed
About the Hispanic Chamber
ly business practices. to incorporating sustainable econom-
The Hispanic Chamber of E-Com- ic development strategies as part of
of E-Commerce
merce (HISCEC) has joined forces their business models” Tayde Aburto, The HISCEC is an online Hispanic
with the Green Technology Alliance HISCEC President and Marketing Di- business association focused on pro-
(GTA) to promote the increased adop- rector, said. moting businesses via the Internet and
tion of sustainable business practices. The GTA will participate in the through the use of e-business tools.
“The GTA is focused on support- HISCEC´s Business and Technology The HISCEC facilitates transforma-
ing all who desire to gain exposure Expo on September 10 & 11, 2010 at the tion of small business to e-business,
for their emerging green, clean and San Diego Convention Center as guest promotes e-commerce transactions,
sustainable technologies as well as speakers. GTA representatives will enables small businesses to inter-
those that wish to operate more effi- educate attendees on green solutions act more closely with customers and
ciently” Michelle Naquin, GTA CEO, that enhance reduced costs, improved suppliers, allows higher degrees of
said. “The GTA is proud to partner efficiency and greater productivity. specialization, provides access to na-
with HISCEC. The real benefit of the tional and international markets and
HISCEC approach is the resources
About the Green Technology
promotes distance learning programs
they offer to help Hispanic businesses to educate its members. For more in-
be successful.”
Alliance
formation visit
www.hiscec.com.
This strategic partnership will en- The GTA operates with the mission The 2010 Business and Technology
sure even more resources for HISCEC to drive the accelerated adoption of Expo will expand the Hispanic market
Hispanic business and Hispanic entre- green, clean and sustainable business frontier by providing a venue for busi-
preneur members. The HISCEC will practices, technologies and solutions. nesses to enhance their relationships,
utilize GTA´s network and expertise The GTA provides programs and ser- research the market for the leading
to provide additional opportunities vices that empower organizations to products and services and learn about
for members to leverage green tech- implement a fundamentally more ef- the latest best business practices. For
niques, such as e-commerce and tech- fective and efficient operating struc- more information about the Expo visit
nology usage, into enhanced business ture. For more information about the
www.hbshowcase.com.
success.
diversity and inclusion into our ongo- the board for the National Hispanic
ing, daily business operations,” said Child and Family Development Insti-
Ms. Kimmet. “I look forward to the tute. Prior to these roles, he spent 15
insights Ed will bring to the estab- years with the Bell Telephone System
lished infrastructure we have in place as corporate counsel and then vice
at CCE.” president/general manager of opera-
Before joining CCE in 2007, Mr. Lo- tions in New Mexico.
pez served on the New Mexico Gov- “Our employees are the foundation
ernor’s cabinet as Cabinet Secretary of our business,” said Mr. Lopez. “To
and Superintendent of Regulation help us deliver on our vision of being
and Licensing. From 2000 to 2004, he the best beverage sales and customer
was President of the National His- service company, it is imperative that Doctor from the University of New
panic Cultural Center Foundation’s we provide our employees with a Mexico in Albuquerque.
Board of Trustees. As President and a work environment that continues to
About Coca-Cola Enterprises
member of the board, Mr. Lopez led allow them to achieve their full poten-
For more information about our Company, please
the foundation in identifying, pre- tial.”
visit our website at
www.cokecce.com, and for more
serving and enhancing Hispanic arts Mr. Lopez received his Bachelor of
information about Corporate Responsibility and Sus-
tainability at our Company, please visit http://crs.coke-
and humanities. He is also active in Arts degree from Michigan State Uni-
cce.com.
the community, currently serving on versity in East Lansing, and his Juris Source:
DiversityBusiness.com
www.HispanicNetworkMagazine.com Celebrating 18 Years of Diversity HISPANIC NETWORK MAGAZINE 59
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