EDUCATION
Florida International University
Announces Program in Hispanic
Communication Studies
T
he School of Journalism and Mass Communication
(SJMC) at Florida International University (FIU) an-
nounced it has created a program of Hispanic Communi-
cation Studies to address communications trends and is-
sues relevant to the U.S. Hispanic community. The school
plans to continue upgrading the program in the future in
order to position itself as the premier thought-leadership
institute on issues relevant to the U.S. Hispanic commu-
nity.
The new program builds upon an already existing
set of courses taught at the FIU SJMC covering Hispanic
market communications and Spanish language journal-
ism. It will be headed by the SJMC Department Chairs:
Teresa Ponte, chair of the Department of Journalism and
Broadcasting, and Fernando Figueredo, chair of the De-
partment of Advertising and Public Relations. The SJMC
is led by Dean Lillian Lodge Kopenhaver and Associate
Dean Allan Richards.
“It makes sense to establish
this program at FIU, since Mi-
ami is home to the most impor-
tant Hispanic broadcast-media
outlets as well as a large and
diverse Hispanic community,”
“Seventy percent of the students
Ponte said. “We have become a
we graduate from the SJMC are of
feeder school to the news media
as well as to public relations and Hispanic heritage, and university-wide
advertising agencies recruiting
Hispanics to address the fastest
at FIU, we graduate more Hispanic
growing minority segment in
students than any other university in
the U.S.,” she added.
“Our location as well as the significant number of the country,”
award-winning Hispanic professors in our faculty plac-
es us in a unique position to establish such a program,”
added Figueredo. “Seventy percent of the students we conference to discuss the most relevant issues on the con-
graduate from the SJMC are of Hispanic heritage, and tinuing evolution of the Hispanic media. In addition, it
university-wide at FIU, we graduate more Hispanic stu- plans to further the current Hispanic-market-driven re-
dents than any other university in the country,” he add- search agenda at FIU on critical issues affecting the U.S.
ed. Hispanic community, with a special focus on how Hispan-
The SJMC is already making plans to upgrade this ini- ics consume and interpret news and information.
tiative into an institute focused on the analysis of commu- Follow the School of Journalism and Mass Communica-
nications issues and trends impacting the U.S. Hispanic tion on Twitter and Facebook for updates on the Hispanic
community. It will include projects such as an ongoing Communications Studies Program and other SJMC news.
series of seminars with highly distinguished speakers
from around the country as well as hosting an annual Source: Florida International University & HispanicPRWire
54 HISPANIC NETWORK MAGAZINE Celebrating 18 Years of Diversity
www.hnmagazine.com
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