Hispanic PR Association and
the Hispanic PR Blog Unite
Make History with First Ever Hispanic Public Relations & Social
Media Marketing Conference May 10-12, 2010 in Dallas, TX
T
he Hispanic Public Lorenzo Lopez (Walmart);
Relations Association John Echeveste (VPE Public
(HPRA) http://www. Relations), Romina Bongio-
hpra-usa.org/) and the vanni (Edelman); Audrey
Hispanic PR Blog (http:// Ponzio (Edelman); Rosa
www.hispanicprblog. Alonso (My Latino Voice);
com/) are joining forces Mario Flores (Sportivo/RL
to make history by pre- Public Relations) and Debo-
senting the first ever His- rah Vallejo (Bromley).
panic Public Relations & In addition to quality
Social Media Marketing professional development
Conference (http://www. programs and networking
hispanicprconference.com/) opportunities, the confer-
in Dallas, TX, May 10-12, ence will feature an exhibi-
2010. tion area to connect Hispan-
“This conference will ic marketers with industry
provide attendees with case studies, ence to demonstrate the effective role communications providers
professional development, career and that PR plays in Hispanic marketing as well as key Hispanic organization
networking opportunities that are and the creativity and innovation that exhibitors. Parallel to the main exhibi-
razor-focused on Hispanic PR and our members are providing in leading tion hall will be a first of its kind His-
social marketing,” said conference co- the social media revolution,” added panic Market Career Fair for compa-
creator Manny Ruiz (http://www.his- Echeveste. nies, organizations and government
panicprblog.com/about-2), the nation’s The conference will feature nearly agencies seeking talented Latinos in
leading blogger on Hispanic public two dozen sessions on a wide range PR and advertising.
relations and the founder of Hispanic of topics covering everything from The full, detailed conference agen-
PR Wire, a division of PR Newswire. how to generate coverage with the da/speakers will be released in early
“We believe this case studies-driven top Hispanic bloggers to best prac- January but sponsorships and early
event will be the premier annual tices in Hispanic youth marketing to bird registration are already avail-
showcase for all that our Hispanic how to effectively manage corporate able at the conference web site, www.
PR/social marketing industry has to partnerships with Hispanic organiza-
HispanicPRConference.com or by
offer.” tions. All of the professional develop- contacting show director Ray Bianchi
“This conference comes at a criti- ment programs are being defined by a at 708-620-9738 or by emailing hispan-
cally important time for both HPRA senior executive advisory board con-
icprblog@gmail.com. The conference
and the Hispanic market,” said John sisting of some of the most seasoned will be held at the Sheraton Dallas.
Echeveste (http://www.vpepr.com/staff. Hispanic PR pros in the corporate To sign up for conference-related
html), HPRA co-founder and senior communications, agency, media and Twitter headlines subscribe at www.
adviser. “This year, HPRA celebrated non-profit worlds.
Twitter.com/HispanicPR.
its 25th anniversary and, in 2010, we The conference advisory board con- About the Hispanic Public Rela-
will expand its national presence, sists of: Cristina Alfaro (McDonald’s); tions Association (HPRA) HPRA was
while the upcoming U.S. Census and Jorge Diaz de Villegas (Fleishman); founded in 1984 as a non-profit or-
the continued growth of social me- Aymee Zubizarreta (State Farm); Ar- ganization to establish a network of
dia will underscore the importance mando Azarloza (The Axis Agency); Hispanics employed in the public re-
of the national Hispanic market. As Alfredo Padilla (Comerica Bank), Iv- lations profession. For more informa-
the leading organization for Hispanic ette Zurita and Lourdes Rodriguez tion please visit
www.hpra-usa.org.
public relations professionals, HPRA (Hispanic Public Relations Asso- Source: Hispanic Public Relations Association & His-
is pleased to co-present this confer- ciation); Stephen Chavez (Ketchum); panicPRWire
www.hnmagazine.com Celebrating 18 Years of Diversity HISPANIC NETWORK MAGAZINE 57
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