xxengineering
ees as a way of doing business is community and promote inclusiveness. for the Cure events around the country.
woven into the fabric of the company’s Many employees at American vol- In 2008, American Airlines announced
culture. unteer time to projects ranging from an expanded relationship and the air-
those around the corner to around the line’s new role as Komen for the
Community world, many of which benefit minority Cure’s inaugural Lifetime Promise
American Airlines and American groups. In any given month, Ameri- Partner. American pledged to raise $8
Eagle employees – as individuals and can’s employees may be involved in million and is the first funder of
as groups – volunteer their time and building houses supporting Habit for Komen’s new category of grants,
talents to a wide variety of charitable Humanity, rebuilding an AIDS orphan- Promise Grants. The first American
organizations and causes. American age in Nairobi, Kenya, or participating grant is funding a five-year study of
Advocates, a volunteer program in a relief mission to Haiti. inflammatory breast cancer (IBC) at
launched in 2004, has 10,000 volun- American Airlines is also a major The University of Texas M. D. Ander-
teers who participate in various initia- contributor to Airline Ambassadors son Cancer Center.
tives. Employee volunteerism is International, a non-profit organization
important to American employees that provides humanitarian aid to chil- Suppliers
because it is the right thing to do and dren and families in need as well as American Airlines’Supplier Diversi-
because it increases employee loyalty relief and development to under-privi- ty Program was designed to bring the
and pride to see American involved in leged communities worldwide. added value of diversity to its purchas-
the community. Customer loyalty is Employees have also helped raise ing process by proactively seeking
also increased, as customers see Amer- funds for UNICEF and Red Cross minority- and women-owned enterpris-
ican as an airline that goes beyond the through Disaster Relief Funds and par- es (M/WBEs) and providing the oppor-
services it sells to enrich the entire ticipated in Susan G. Komen® Race tunity to participate as potential suppli-
FARIS
Consulting Inc.
Committed to Diversity
31562 Old San Juan Capistrano Rd.
San Juan Capistrano, CA 92675
An Equal Opportunity Employer m/f/d/v
44 Celebrating over 15 Years of Embracing Diversity WWW.HNMAGAZINE.COM
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