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whwytriright 34 Ranking for Local Search
By performing key-
word searches on your pre-
ferred search engine, you
should be able to see how
high your company ranks
when compared with your
competitors. Your search
results may also give you
some surprising results,
by listing companies that
you were either unaware
of or had not considered competitors. If your search results Microsoft ’s Bing, as the iPhone’s default search engine. Both
include a large number of companies that, in fact, are not Google and Bing have separate indexes for mobile content,
competing with you, you should defi nitely re-examine the which (for now, at least) return much more localized, and
keywords you’re using for your company. fewer results than a regular search. Th us, the quicker you
can optimize your site to rank well
in local searches, the higher your
Going Mobile
potential for reaching that growing
Sales of mobile phone
Th e importance of local search rank- crowd of mobile device users.
ings will only increase as the house- ads are expected to Of course, making your web-
hold penetration of mobile devices site “mobile friendly” is key, but that
grow from
(PDAs, BlackBerries, iPhones, etc.) doesn’t necessarily mean a complete
continues to rise. Potential custom- $525 million in 2008 redesign. Instead, your website plat-
ers who are on the go —whether form may have plug-ins available
to more than
commuting to work, killing time at that can do the job for you, or fail-
a coff ee shop, or wandering around a $13 billion in 2013. ing that, companies like MoFuse
city in a car or on foot—are looking (www.mofuse premium.com) and
at smaller screens, and oft en feeling Mobify (www.mobify.me) off er
time-constrained. If the idea of scanning through several conversion-to-mobile services for a fee.
pages of possible matches on a desktop computer is daunt- Technology never sleeps, of course, so if you’re waiting
ing to most users, the very suggestion of doing the same on for things to sett le down before making your local search
a small, handheld device is absurd. move, you may well fi nd yourself left hopelessly behind. In
How large is mobile’s potential? According to market December, the offi cial Google blog (htt p://googleblog.blog-
research fi rm Gartner, sales of mobile phone ads are expected spot.com) outlined how the search engine has been sending
to grow from $525 million in 2008 to more than $13 billion out window decals to over 100,000 local U.S. businesses, that
in 2013. On November 9, Google acquired mobile advertis- people can scan or take pictures of with their mobile phones,
ing company AdMob for $750 million in stock, while its new to learn more about those businesses. If proven successful,
smart phone, NexusOne, is designed to encourage users to the bar code system could potentially be applied to every-
conduct more of the searches that link to mobile ads. And thing from parks and landmarks to government buildings
on January 5, Apple acquired mobile advertising company, and other att ractions.
Quatt ro Wireless, for an estimated $275 million. Apple One wonders if personal bar-code tatt oos, long a science
reportedly considers the data generated by mobile searches fi ction staple, might not be the next logical step.
so valuable that it’s debating whether to replace Google with
Find this story and more news and information at:
www.wholesalecentral.com/wholesale–news
36 March 2010
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