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whwytriright 10 Tracking MSN and Yahoo!
Here’s the example of what you can feed it, and a screenshot
Google Analytics URL Builder
of what it looks like (right):
Fill in the form information and click the Generate URL button below. If you’re new to tagging
links or this is your first time using this tool, read How do I tag my links?
Landing page: If your Google Analytics account has been linked to an active AdWords account, there’s no need
to tag your AdWords - auto-tagging will do it for you automatically.
www.ecommerceamplifi er.com
Step 1: Enter the URL of your website.
Variables:
Website URL: *
(e.g. http://www.urchin.com/download.html)
Source = ‘MSN’ (or could be ‘Yahoo’)
Step 2: Fill in the fields below. Campaign Source, Campaign Medium and Campaign Name
Medium = ‘CPC’
should always be used.
Term = ‘Ecommerce Coaching’ Campaign Source: * (referrer: google, citysearch, newsletter4)
Content = ‘National Ecommerce Coaching Ad’
Campaign Medium:
(marketing medium: cpc, banner, email)
*
Campaign = ‘Ecommerce Amplifi er’
Campaign Term: (identify the paid keywords)
Campaign Content: (use to differentiate ads)
Campaign Name*: (product, promo code, or slogan)
Custom Tracking URL:
Step 3
http://www.ecommerceamplifi er.com/?utm_
Generate URL Clear
source= MSN&utm_medium=cpc&utm_
term=ecommerce%2Bcoaching&utm_
Google’s URL Builder lets you build a unique URL that
content=National%2BEcommerce%20Coaching%20Ad
consists of data relating to your marketing efforts.
&utm_campaign=Ecommerce%2BAmplifi er
Tracking Yahoo! PPC Google Analytics URL Builder
with Google Analytics.
Fill in the form information and click the Generate URL button below. If you’re new to tagging
links or this is your first time using this tool, read How do I tag my links?
If your Google Analytics account has been linked to an active AdWords account, there’s no need
Th e fi rst thing you need to do to get Yahoo! to send the data
to tag your AdWords - auto-tagging will do it for you automatically.
Step 1: Enter the URL of your website.
you are aft er is to turn on auto-tagging from within your
Website URL: *
http://www.ecommerceamplifier.com/
Yahoo! Search Marketing account, or you’ll receive noth-
(e.g. http://www.urchin.com/download.html)
ing but the keyword results (which is not that helpful on
Step 2: Fill in the fields below. Campaign Source, Campaign Medium and Campaign Name
its own).
should always be used.
Campaign Source: * Yahoo (referrer: google, citysearch, newsletter4)
To do this, you’ll need to login to your YSM (Yahoo! Search
Campaign Medium:
cpc (marketing medium: cpc, banner, email)
*
Marketing) account and go to: Campaign Term: {OVKEY}
(identify the paid keywords)
Campaign Content: {OVADID} (use to differentiate ads)
Administration > Tracking URLs
Campaign Name*: {OVCAMPGID} (product, promo code, or slogan)
Select the appropriate radio butt on to turn on tagging. Once
Step 3
Generate URL Clear
that is complete, Yahoo! will begin to pass the desired data
in the query string, and you’ll be able to retrieve that data
from within Google Analytics for analysis.
Yahoo! Parameters in Google URL Builder
Th e parameter identifi ers that Yahoo! uses to pass various
paid search data in the query string are:
By inserting these parameters into the utm_term, utm_con-
{OVKEY} representing the keyword tent, and utm_campaign sections of your URL, you’ll be able
{OVADID} representing the ad itself to successfully pull into Google Analytics the keyword you
{OVCAMPGID} representing the campaign itself bid on, the ad it came from, and the campaign.
Continued On 14 whwytriright
12 March 2010
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