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Positive
Trends for
Toys &
Souvenirs
By Kevin Zimmerman
DECENT holiday season and the generally positive
economic outlook for 2010 are boding well for
companies specializing in toys and souvenirs.
And while some sellers report sales that were either fl at or slightly down during
the fourth quarter of ’09, they insist that such results are actually a relief, especially
given how poor the fi rst three quarters of the year were. According to market
research fi rm the NPD Group, U.S. toy sales fell by 0.8 percent in 2009, to $21.47
billion. Fourth quarter sales were described as fl at, despite a four percent gain in
unit sales, att ributed mainly to heavy promotional activity at retail during the
holiday season. Unit sales for 2009 were down 0.5 percent from 2008 totals.
Continued On 24 whwytriright
22 March 2010
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