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WEB PROFITS
whwytriright 14 Tracking MSN and Yahoo!
Th is is the best way to get data at the keyword level, ad afraid to use this same strategy to track all kinds of market-
level and campaign level, although you’ll have to compare ing activity. By using this technique, you can track email
the AD ID with that in MSN Adcenter to determine which campaigns, banner advertising, and just about anything else
ad actually triggered the visit. you can imagine.
Now, another method you might want to consider is Th at’s all there is to segmenting MSN and Yahoo! paid
to replace the “Campaign Name” data with something like search traffi c within Google Analytics. You now have access
{QueryString}, to gather even more information on your to tracking paid search traffi c from MSN and Yahoo! within
visitors’ actual search habits on MSN. Google Analytics, and because of it, can open new doors
that will help you make more informed decisions about your
When would this be a viable option? Well, if you only marketing eff orts.
have one campaign setup within MSN Adcenter, then you
may not really feel you need that information again in ana- Eric Leuenberger is an ecommerce conversion marketing expert
and author of a leading Ecommerce blog at www.Th eEcommerce-
lytics. Aft er all, if you have only one campaign setup, then
Expert.com. He coaches store owners, using his online coaching sys-
all traffi c must originate from that. In this case, it might be
tem, www.EcommerceAmplifi
er.com, teaching them how to increase
benefi cial to determine the search habits of your visitors
website sales using his proven six step process. He can be contacted
in relation to the actual keyword that triggered the ad, to
at 866-602-2673.
fi nd out more opportunities you might be missing. Don’t be
Find other great ideas for running your business at:
www.wholesalecentral.com/wholesale–news
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16 March 2010
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