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CURRENTS
ShopNBC & Mobile eCommerce
A GIANT of electronic retailing, ShopNBC has offi cially iPhone, iPod Touch, Blackberry, Palm Pre and Droid. More
launched its new mobile ecommerce capabilities, as well as than 10,000 products are off ered, which can be searched by
the second version of its iPhone application. Th e new capabili- keyword or item number. Customers can also check daily
ties will allow customers to both browse and place purchase specials, and even check order and shipping status.
orders from cell phones and other mobile devices. “We are In April of last year, ShopNBC gained the distinction of
excited about advancing the cause of our mobile ecommerce being the fi rst TV shopping retailer with its very own applica-
strategy for the benefi t of the consumer,” said Carol Steinberg, tion for the iPhone and iPod Touch. Now, version two of the
SVP of eCommerce and Marketing for ShopNBC. “With fast, iPhone application is being made available as a free download
easy access to our entire product selection, coupled with the from iTunes. Off ering a more user-friendly, comprehensive
ability to accept merchandise orders directly from the mobile interface, the new version builds on the success of the origi-
devices, ShopNBC has further enhanced its shopping experi- nal. In addition to the ability to order directly, the applica-
ence. Now, in step with an on-the-go lifestyle, customers have tion boasts other key features of the
ShopNBC.com website.
the ease of knowing that ShopNBC’s unique items and top Operating with a premium lifestyle brand, ShopNBC is a
values are always at their fi ngertips.” multichannel electronic retailer. It specializes in the categories
Developed together with Usablenet, a mobile web plat- of electronics, home, fashion, beauty, watches and jewelry,
form used by leading brands, the ShopNBC mobile platform and serves an estimated one million customers.
can be accessed from smart phones and devices such as the
Dealing with
• MAKE CONNECTIONS at trade shows. Small retailers
eBay Sellers
and suppliers can fi nd each other at these big events. How-
ever, it’s important not to aim too high at fi rst, especially if
yours is a smaller company.
WITH MANY sellers these days doing business via eBay,
manufacturers and wholesalers looking to establish business
• BUSINESS IMAGE is important. Selling on eBay can
relationships are wary. Recently, one of the most successful of
sometimes have a negative connotation, and McGrath
these eBay sellers, one Harry “Skip” McGrath, shared some
believes merchants will oft en take a seller less seriously if
important tips with
ChicagoBusiness.com that are of use
they hear this. McGrath isn’t advocating being deceitful,
to retailers and wholesalers alike. McGrath is the author of
merely suggesting this not be a conversation-opener. If
two books about web wholesaling/retailing, and is a “gold
a wholesaler fears that eBay will devalue their products,
powerseller” on eBay, moving $10,000 in kitchen gadgets
McGrath encourages them to take on a selected seller as
and other home items every month.
their exclusive representative on eBay.
Among McGrath’s pointers:
• LOOK FOR sellers that are incorporated or are limited
• EBAY SELLERS should avoid the hott est consumer prod- liability companies. Having that “Inc.” or “LLC” indicates
ucts. While this may not seem to make sense on the surface, a certain degree of legitimacy, and those suppliers looking
McGrath explains that since wholesale distribution of popu- for eBay sellers they can rely on are encouraged to keep this
lar consumer goods tends to be based on volume and size, in mind. Th is is also useful for wholesalers who make it a
trying to sell these popular items may not be the best idea policy not to ship to a residential address.
for the smaller seller. Rather, it’s wiser to fi nd a niche.
Find other great ideas for running your business at:
www.wholesalecentral.com/wholesale–news
18 March 2010
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