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FEATURE
Bradshaw Wholesale
Offers a Personal Touch
J
IMMY BRA DSHAW, founder and President lost his job and needs a way to
of Bradshaw Wholesale and Dropship, created make money without gett ing
the company to bring small retailers what he scammed,” he said.
could not fi nd when he was selling retail. “I started Bradshaw gets buyers
at the fl ea market and was frustrated with whole- started with a website precon-
salers and distributors who charged membership fi g u r e d w i t h m u l t i p l e p a y m e n t
fees and had high minimums,” said Bradshaw. options and shipping, and then
“My wife suggested I start a company that did provides advice on how to make
the opposite, because if that was an online business successful.
my experience, a lot of others “It takes a lot of work and a lot of
probably felt the same way.” As eff ort, and we show them how
a result, he charges no member- to do it either inexpensively or
ship or sign-up fees, and there is at no cost,” he said. “I give my
no minimum order. Said Brad- customers advice, guide their
shaw, “Th ose other companies direction and tell them what is
do not care if you sell, because and is not selling. It really does
you paid them to join and you help them achieve their goals.”
pay to be a member. With us, we Many of his customers are mom
care if our customers sell or not, and pop stores, and building a
because we do not make a dime successful web presence is oft en
unless they do.” something they had not previ-
Bradshaw Wholesale is ously been able to accomplish.
entirely focused on their cus- As Bradshaw sees it, in addi-
“We care if our
tomer, which is one reason why tion to providing products, his
they have the enviable Bett er customers sell or not, job is to let people know he is
Business Bureau rating of A+, the there and available for those
because we do not make
highest rating possible, and one who have questions about PPC,
diffi cult for an ecommerce com- a dime unless they do.” keywords, or any other aspect of
pany to achieve. It is not surpris-
Jimmy Bradshaw, founder and President of
doing business online. “My store
ing, however, because Bradshaw’s Bradshaw Wholesale and Dropship is number one with Google in
philosophy is all about helping probably 50 diff erent search
people progress. Consequently, terms because I know how to
he provides much more than just high quality, unique prod- make that happen,” said Bradshaw.
ucts at low, wholesale prices. He also helps his customers get He also spends his day fi nding a wide variety of products
started. “It is a lot of fun helping a working mom who wants that are well made and that he knows will sell. Bradshaw
to stay home and start a business, or the factory worker who att ributes his success to what he calls “scrounging,” a talent
Continued On 40 whwytriright
38 December 2009
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