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FEATURE
Organic Super
Juice for the Soil
M
ICRONOC SUPER Juice is an Allowed Micronoc is an eBayer in the northeast. “He plans to sell it
Organic fertilizer that restores the natural to people who want to grow organic tomatoes at home,” said
functions of virgin soils to soils that have Wright. “And he knows others with children or pets, who
been damaged by tilling and the use of chemical agents. are concerned about exposure to regular lawn and garden
Th is distinction means it has gone through arduous testing fertilizers, who will also buy from him.”
processes by the Texas Department of Agriculture, a regu-
Micronocfert.com is a retail website, but wholesale buy-
latory agent recognized by the USDA, and has received a ers can sign up for wholesale prices. Site visitors may be inter-
guaranteed analysis of its composition. Th is verifi cation is ested to see the picture under the Portfolio tab that shows
on the label and carries signifi cance, not only because Sono one of the side by side product studies. Th e photo shows two
Ag, the company that produces it, can testify as to its content, cott on plants grown in fi elds less than 100 feet apart. One
but because unlike other microbial products, Micronoc has plant was grown with Micronoc, the other without. Th ere is
no animal byproducts or waste, and therefore no harmful a considerable diff erence in the size of the two plants. Why
bacteria growing in it. does Micronoc make such a diff erence in the outcome? Said
Brandon Wright, Marketing Director for Sono Ag, said Wright, “Insecticides leach into the soil and kill the microbes
Micronoc was happened upon by his uncle in 1977, when that help the plant grow. When you till the soil, sunlight
he bought some virgin soil and broke it out next to soil that kills them. With any kind of production, whether it is grass,
had already been used for planting. Th e virgin soil produced a fruiting plant or trees, we demand from the soil and kill
40 percent more. Soon aft er that, he met Dr. Harold Reese, it litt le by litt le.” Th e soil becomes less and less fertile over
a founder of microbiology agriculture at Wayland Baptist time, and Micronoc restores it to optimal stasis for the best
University in Plainview, TX, and together they formulated production. “Because we ask more from our soil than what
Micronoc. “Digesters and nitrogen fi xing microorganisms it can produce, Micronoc enhances and complements any
were in the soil,” said Wright. “Dr. Reese identifi ed the other fertilizing program, and also gets the soil back to where
benefi cial microbes by their family, genus and species. He it needs to be,” said Wright. “It is benefi cial for all soils and
also identifi ed what their benefi t to the soil was, then took plants. Every plant on the planet and every soil has to have
all these benefi cial microbes, blended them together, and microbial support, and that is what Micronoc provides.”
put them back into the soil using water, which functions as Th ose who want to become a distributor should click
the carrier.” the clearly marked box on the left side of the site, then fi ll out
Th e product remained local. Eventually, Wright and his and submit the application. Said Wright, “I do a background
cousin, Andrew Reynolds, President of Sono Ag, decided check with the tax number and a few business references, and
to develop it and embarked on what turned out to be a ten then send the distributor price list.” Wright maintains that
year testing process, including side by side studies done by because Sono Ag is a family-owned business, they are picky
Kansas State University and Texas A & M. Th e result is a about who represents Micronoc. “We have had some resellers
product that is ideal for any retailer or distributor who cur- in the past who misrepresented our product and put us in a
rently sells or carries any natural or organic products, or who position of liability, so we are careful about that now.”
wants to capitalize on the increasing green trend, by off ering Wright made a training CD to educate new distribu-
a product that is non-toxic and gives back to the earth. For tors about microbes and Micronoc, and he provides a brief
instance, Wright said, one individual interested in distributing video from Dr. Harold Reese, the microbiologist that helped
Continued On 28 whwytriright
26 December 2009
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