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whwytriright 34 Web Video
sure your video content and your website appear regularly mum fee,” Drey notes. “But you need to ask, going in, what
on those search engines. Another buzzword, interactivity, the provider’s migration policy is. You could have uploaded
can be a critical component for success as well. Encouraging 2,000 videos and then found something wasn’t quite right. If
customers to upload videos of themselves using your product you decide to go with a diff erent provider, and want to move
to your website, inviting them to embed your videos on their those video assets to that provider, is it fairly easy to do? Some
own web pages, or even off ering a video contest to promote providers feel that if they’ve encoded your raw video con-
your company or tent for the Internet,
brand, can all engage then the coded prod-
existing customers uct belongs to them,
and att ract new ones. and you’re faced with
Video can also be used the problem of re-
to emphasize specials encoding your video
or sales. Clips of new with the next guy,” he
products, promo continues. “If that’s
codes included in the case, move on.”
clips that reward view- Inquiries should
ers with discounts, or also be made as to
video messages about how you can access
upcoming deals can your content to send
all be eff ective. to the next provider.
Many business Some will offer a
owners are gun shy separate web page,
about the possible expense where you can retrieve
of adding video. “People are “Within two years, virtually your materials, while oth-
afraid that they’re going to ers will send you a disc
every website will have
need 30 engineers to deploy containing the material.
their video platform at a cost some video component.” In any case, Drey says, the
of $80,000 a month,” Drey
Kris Drey, founder VidCompare
time to act is now. “I believe
says. “But most of the small that within two years, vir-
business solutions cost a tually every website will
fraction of that, and don’t have some video compo-
require any additional personnel.” Still, some caution is rec- nent,” he states. “And those who don’t will fall by the
ommended. Even aft er having their questions answered satis- wayside, competitively.”
factorily, some may still be reluctant to sign up for a standard
12 month contract, with the fear that something they hadn’t For more information:
thought about may turn into a negative, or even outright VIDCOMPARE
disaster, a few months down the line. For that very reason, Tel.: 877-535-1625 Email:
info@vidcompare.com
many OVPs off er a month by month contract, which usually Website:
www.vidcompare.com
costs more per month than the 12 month off er, though you
VIDEOBLOOM, INC.
may need to inquire about such arrangements directly.
7350 E. Progress Place, Suite 212, Greenwood Village, CO 80111
Another key question before signing on revolves around
Tel.: 303-694-7300 Fax: 303-694-7305
who actually owns your video content once you’re onboard.
Email:
www.videobloom.com/contact-us
“Oft entimes you can get out of a long term contract for a mini-
Website:
www.videobloom.com
Find this story and more news and information at:
www.wholesalecentral.com/Wholesale–News
36 December 2009
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