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FEATURE
whwytriright 22 Fragrance Forecast
months, we’ve noticed quite an increase in sales,” she says,
KILLER BEADS
P.O. Box 18797, Panama City Beach, FL 32417
“and as we approach the holidays, it seems like it’s gett ing Toll Free: 800-399-7830
to be even more popular.” Maintaining popularity are its
Tel.: 850-234-6361 Fax: 850-233-2752
Email: michellem@knology.net
24-stick Killerscents line, priced at $0.75 each, as well as its
Website: www.killerbeads.com
bulk bundles of 100 sticks at $2 each ($1.85 each for orders of
100 bundles or more). Th e company also off ers closeout spe- version of the scent in question. Th us, Designer
cials at $12 to $18 per 12-unit bundles. Relatively new to the Fragrances is able to off er such names as Coach,
store is its licensed rock ‘n’ roll incense, which mercifully do Gucci and Guess at $6.99 each. “Typically our customers
not emit the essences of Ozzy Osbourne, Kiss, et al., but are are mom and pop shops,” Lawrence says. “Th ey buy bott les
instead 24-stick variety packs priced at $1.50 each (six pack from us at our price, and then charge a 300 to 400 percent
order minimum). Th ose items, along with ones dedicated mark-up.” Th e company also boosts sales by regularly off ering
to Jimi Hendrix, Sublime and Bob Marley, join a growing deals on warehouse clearances, she adds.
list of licensed incense from the likes of Playboy, Cheech & Meanwhile, at Fragrance X (www.fragrancex.com), owner
Chong, and pin-up artist Michael Landefeld, priced at $1 to Ron Yakuel says, “Business is good. We can’t complain.” At least
$1.50 each (six pack order minimum). not when you’re selling over 6,000 diff erent fragrances every
As indicated by its name, Killer Beads also off ers a range day, as Yakuel says Fragrance X is doing. “Th ere’s no doubt that
of jewelry and other gift ideas. Mosscrop says the company’s there have been some tough times,” he posits, “but we just keep
website has been, “Very successful; we’ve gott en a lot of good trying to do our best, and do what we can to help our retailers
leads and orders through it,” but adds that updates are likely. succeed by off ering products that perhaps they couldn’t sell
“Right now it’s not password protected,” she says, “and that’s before.” As opposed to other companies, Fragrance X’s top
something that a lot of our customers are asking about. We’d sellers, “haven’t really changed very much over the past fi ve to
also like to make it easier for our customers to fi nd the prod- seven years,” he says. “Th e tried and true continue to do well.
ucts they’re looking for.” Most of our customers have built an affi nity for bands over
Also looking to improve its web presence is Designer time, much like they do with the music they like.”
Fragrances. “We’re looking to launch our own secure website
by the fi rst of the year,” Lawrence says, “and we want to be
FRAGRANCE X
4810 37th Street, Long Island City, NY 11101
able to process credit card orders immediately.” Designer
Toll Free: 888-557-3738
Fragrances promotes itself as the largest distributor of name
Tel.: 718-482-6970 Fax: 718-482-6964
brand original, alternative and discount fragrances in the
Email: Support@FragranceX.com
Website: www.fragrancex.com
United States. “We sell a diff erent type of product,” Lawrence
says, explaining that the company also manufactures its own
As evidence, Yakuel points to the company’s current best
private line, DFI Fragrances, which promises the same qual-
sellers, which feature such longstanding favorites as Elizabeth
ity and character as the original designer fragrances. Since
Arden’s Red Door, Calvin Klein’s Eternity, Opium by Yves
the designers whose names appear on the fragrances are not
St. Laurent, and Elizabeth Taylor’s White Diamonds. Most
the actual manufacturers of the fragrances themselves, their
scents are available in a variety of presentations (fragrances,
trademark only appears on DFI’s pack-
bath and body, gift sets), at a discount of anywhere from
aging, not on the fragrance itself. DFI’s
eight to 80 percent off the suggested retail price. Fragrance
packaging states that it is the company’s
X is “always looking,” to make improvements to its website,
DESIGNER FRAGRANCES INC.
he adds. Th e site has steadily added such features as seasonal
2925 Corunna Road, Flint, MI 48503
fragrance tips and a gift wrapping option ($2.95 per package),
Toll Free: 800-726-5663
Tel.: 810-232-5800 Fax: 810-232-8984
as well as primers on pheromones and what makes particular
Email: dfi fragrances@aol.com scents sexy and/or masculine. Shipping is free for orders over
Website: www.designerfragrancesinc.com
$59; otherwise it costs $5.95.
Find other great ideas for running your business at: www.wholesalecentral.com/Wholesale–News
24 December 2009
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