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Fragrances
Forecast
By Kevin Zimmerman
EW
F
CONSUMER
categories seem to be
following the patt erns of the
national economy quite like that of
fragrances. As signs of an apparent economic
recovery continue, so too are wholesalers special-
izing in perfumes and other fragrances beginning
to see a long hoped for turnaround in their busi-
nesses. “We defi nitely saw a soft start to the year,”
remarks John Vigue, co-owner of Paine Prod-
ucts (www.paineproducts.com), which deals
mostly in incense and other scented products,
“But over the past few months, things have
been picking up nicely.” “Absolutely, things
were slower than usual, but it’s starting
to get bett er,” agrees Bonita Lawrence,
sales manager at Designer Fragrances
(www.designerfragrancesinc.com),
which specializes in perfumes and
colognes. “We’re really gett ing into
our season now.”
Indeed, while most sectors
experience the holiday season
as their busiest time, it’s par-
ticularly true of the fragrance
industry. “Th is is always the
time when people start shop-
ping for fragrances,” says Ann
Briglia, owner of Zelda’s Aro-
matics (www.zeldasaromatics.com),
which off ers perfumes, incense, aromatherapy oils and other such products. “Th ese
are timeless gift s that have a regular demand.” Th is news could not come at a bett er
time. According to market research company, the NPD Group, overall prestige
fragrance sales in the U.S. decreased by six percent in 2008, and retail perfume sales
fell by seven percent during the fi rst quarter of 2009. Estée Lauder, the American
Continued On 22 whwytriright
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