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WEB PROFITS
The Magazine for Online Wholesale Buyers
®
The Offi cial Publication of
WHOLESALECENTRAL.com &
WebWholesaler is available online at
Webwholesalermagazine.com
PUBLISHER
by Eric Leuenberger Ronald A. Fisher: 203-748-2050 ext.107
raf@sumnercom.com
CONTRIBUTING EDITORS
Marita Thomas
Eric Leuenberger
Kevin Zimmerman
Judi Perkins
EDITOR
Ronald A. Fisher
203-748-2050 ext.107
Shared vs. Private
raf@sumnercom.com
Nat’l Trade Associations
PRODUCTION
Robert Siel, Director
203-748-2050 ext.103
robs@sumnercom.com
SSL Certifi cates
Tracy Parisi
203-748-2050 ext.114
tracy@sumnercom.com
Keri Hanson
203-748-2050 ext.120
keri@sumnercom.com
Linda Kondrat
b biigg p art of increasing conversion on an ecommerce site involves building 203-748-2050 ext.123
ttrrust and credibility with your customers. Aft er all, would you provide your
lindak@sumnercom.com
personal information to a site that did not appear to be secure, or that made
CIRCULATION DIRECTOR
Brandee Carl-Werner
you question its credibility? I didn’t think so. Having said that, just how important is
203-748-2050 ext.127
brandee@sumnercom.com
site security to sales conversion, and does it make a diff erence if you use a shared SSL
PUBLISHING OFFICES
certifi cate vs. a private one?
SUMNERCOMMUNICATIONS, Inc.
24 Stony Hill Road
Bethel, CT 06801-1166
Consider This:
Phone: (203) 748-2050
Fax: (203) 748-5932
Email: brandee@sumnercom.com
Two d i ff erent studies were conducted by two prominent companies. One study by Web: www.webwholesalermagazine.com
Forrester Research, Inc. showed that a whopping 84 percent of consumer survey
SUBSCRIPTION INFO
respondents indicated they thought retailers were not doing enough to protect them
• United States subscriptions $39
• Canadian subscriptions $50 U.S. Funds
online. Th e other fi nding from London based TNS PLC, a market research company,
• Available online @
www.webwholesalermagazine.com
found that 75 percent of online shoppers surveyed say they had abandoned a retail
Web Wholesaler
®
is published monthly by:
SUMNERCOMMUNICATIONS, Inc.
24 Stony Hill Road,
Bethel, CT 06801,
84 percent of consumer survey respondents
Tel: (203) 748-2050
Send all inquiries, letters, and
indicated they thought retailers were not
submissions to above address.
Entire contents are copyright 2009 by
doing enough to protect them online.
SUMNERCOMMUNICATIONS, Inc.
Web Wholesaler
®

(USPS 19-716) Periodical Postage paid at
site due to security concerns. For small to mid-level retail companies with less brand
Bethel, CT and at additional mailing offi ces.
awareness, the concern grows naturally higher. Additional fi ndings from the TNS
POSTMASTER:
Send address changes to:
PLC study found that when those customers who admitt ed to site abandonment were
Web Wholesaler
®
,
questioned further, 90 percent said they would have gone ahead with the sale if they
24 Stony Hill Rd., Bethel, CT 06801.
Publisher reserves the right to refuse any
had seen a recognized security marker. advertising, editorial or manuscripts that
publisher deems inappropriate.
© 2009 SUMNERCOMMUNICATIONS, Inc.
Continued On 12 www.sumnercom.com whwytriright
10 December 2009
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