Are You Willing To Pay To Watch Ultimate
Content Live Via Web Streaming?
BY STEVEN TRAINOR
According to many leading blog writers and the majority of their readers, the market of
competitive Ultimate fans is big enough and willing to pay companies such as Canada’s
Ultivillage for the ability to access online game content.
I have a different take on the issue than and special segments to make it worth with the top media groups at this point,
most. I really don’t think the game is ready their while. The market flat out rejected but maybe we can make the experts of the
for pay per view streaming for a number of the concept. Instead of expanding the PPV sport work with firms with better reach/as-
reasons. games to 17 (as the Vancouver Canucks sets to the public.
· I don’t think Online Ultimate vendors had done) the Sens drastically cut back on Pay per view Ultimate? It’s not ready for
have the quality/reach of product, and it PPV. The market would not bear. prime time. It’s certainly not ready for ask-
is not ready for pay per view streaming Should the UPA and CUPA be taking a ing people to pay. The market still needs to
· I don’t think the market is as big as step back and looking for a viable second be developed and grown to a greater level
people think. Not only do Ultimate tier media partner (CSTV, the often ru- of interest, not harvested.
players make up such a small percentage mored Canadian Amateur Sports Network,
of the population, but the number Mediazone, etc). I know we can’t provide
of elite players and those that follow the viewers and sponsors to do business
touring Ultimate is even smaller. If
touring players take that painful step
back into the real world, they realize this.
· I think we need a lot of work organizing
Ultimate VideOS
how TV/web rights before we move
forward. Who has the rights and how are
they bid on? How long can the footage
be used? How are the funds distribute
among partners (national body, host org,
company)
First let, me say how much I enjoy UV
clips and the tournament dvds that have
been produced by various companies. I
want to see video in the sport. I promote
the idea of Ultimate based companies and
for all of us to dream big on ideas. But,
I feel the need to speak up when I see
bad ideas rolling forward. I tried showing
streaming video on a HD TV of CUC 2008
and the production/commentary was not
at the level that I would pay to access it.
I don’t have any amateur data to share,
but I can point to a local NHL team
(Ottawa Senators) as an example of a
sensitive pay per view market. Several
seasons ago, the team went with 10 pay
per view games. They marketed the heck
out of it, talked about great HD viewing
Ultimate Canada Magazine — www.canadianultimate.com 19
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