Contacts To Contracts
The Long-term Benefits of Toyota’s Opportunity Exchange
Garcia Packaging has seen its business grow America, Inc., (TEMA), which coordinates OE lished at OE to expand into other industries. “We
by millions of dollars since 2002 when company each year. “We believe Tier II purchasing is one realized some of the Toyota Tier I suppliers we
founder and CEO Joseph Garcia attended his first of the keys to long-term, sustainable growth in met through Opportunity Exchange also work in
Toyota Opportunity Exchange Minority Business supplier diversity.” other industries and need packaging for items
Trade Show. Initially hesitant about traveling to The experience of Garcia Packaging is a text- they provide to customers in those industries,”
Cincinnati, Ohio for the event, Mr. Garcia con- book example of how MBEs can mine success says Joseph Garcia.
cluded it was worthwhile because of the trade from Toyota’s one-of-a-kind trade show. Through If the success story being written by Garcia
show’s unique structure: Toyota invites its largest effective networking, Garcia planted seeds that Packaging is any indication, it appears that MBEs
suppliers to participate as exhibitors in order to grew into business relationships with Toyota’s who get the message also learn to put them-
network with certified minority business enter- Tier I suppliers and with Toyota itself. And today, selves in position to get the business. The first
prises (MBEs) who attend free of charge from seven years after attending that first OE, the step? Make plans to attend this year’s Toyota
across the country. As the centerpiece of Toyota’s seven-year-old company continues adding chap- Opportunity Exchange.
Tier II Supplier Diversity program which encour- ters to its textbook success story. “Opportunity This year’s 20th Annual Toyota Opportunity
ages direct, or Tier I suppliers to do more busi- Exchange has been phenomenal for us,” says Mr. Exchange will be held at the Duke Energy
ness with MBEs, Opportunity Exchange (OE) Garcia. “This show is so productive for our com- Convention Center in Cincinnati, Ohio on
facilitates contacts between these suppliers and pany that I’ve begun holding a competition Monday November 9th and Tuesday, November
MBEs. Now in its 20th year, OE has resulted among my sales people to determine who gets to 10th. Although there is no charge for this
in more than $130 million worth of contracts go each year.” event, you must register in advance to attend.
between Toyota’s Tier I suppliers and MBEs. “Tier Beyond the trade show, Garcia is continuing Space is limited and admission will be on a first
II spending is an important area of focus for to grow both lines of business initiated at OE: come, first served basis.
Toyota going forward,” explains Adrienne Business with Toyota’s Tier I suppliers and direct For registration and event information, please
Trimble, Manager of Supplier Diversity for Toyota business with Toyota. Among Toyota Tier I sup- visit
www.toyotaopportunityexchange.com.
Motor Engineering & Manufacturing North pliers, Garcia has leveraged relationships estab-
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