Tunisia Tourism Conference 2012 Tunis
February 3 ■ The Regency Hotel ■ Tunis MARKETING CAMPAIGN
TNTO to work with trade to boost tourism
THE TUNISIAN National Tourist Office plans to launch a new advertising campaign and to run a number of agent incentives and workshops this year.
REPORT CONFERENCE
■THE EVENT: Tunisia – 3,000 years of history, 50 years of tourism, one year of democracy ■AUDIENCE: Over 300 people attended, with around 150 tour operators, agents and journalists from abroad ■THEMES COVERED: Safety issues in Tunisia and the diversification of the country’s travel market ■CONCLUSION: Speakers, including the prime minister, reassured delegates that the country is safe for tourists following democratic elections in 2011. The minister of tourism also revealed that the country will diversify into other tourism niches, including golf, spa and cultural holidays.
Tunisia will diversify, says tourism minister
Patrick Whyte
TUNISIA IS aiming to diversify its tourism industry beyond its traditional beach resorts. This was revealed at an international conference, aimed at highlighting that Tunisia is open for tourism following the country’s revolution and democratic elections last year. Tunisia has focused on attracting
tourists to its beach resorts, but it will now also try to bring in holidaymakers looking for a variety of other experiences.
These include cultural holidays, trips to the Sahara Desert in the south of the country and golf tourism. Speaking exclusively to TTG,
Elyes Fakhfakh, minister of tourism, said he wanted tourists to return to the country, which he said was safe and secure. “We have a
lot of potential: our beaches, our history, our culture, our archaeology, our desert – all of these destinations are safe and we are waiting for our friends from the UK to visit us.” Fakhfakh said Tunisia’s tourism
diversification was a top priority. “Our tourism concentrated on one season and one product – beaches. We want to diversify it.” Peter Kirk, managing director of the operator Tunisia First, said: “I think the words that we heard today have all been really encouraging. “We do self-drive tours
around Tunisia so that people can see more of the real country, not just tourist resorts.”
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The national tourism organisation admitted that Tunisia witnessed a 35% decline in arrivals from the UK following the Jasmine Revolution last year. Now, it aims to bring tourists back by engaging consumers and the trade alike. The TNTO will host workshops with selected agents and will host fam trips to the country this year. Wahida Jaiet, director of the
TNTO’s UK and Ireland office, said: “Strategically, [the UK] is a very important market. “We know that it is going to be hard and that the market requires a lot of attention [but] our hope is that the work this year will pave the way for a new launch for the country.” A consumer-facing advertising campaign will be run by the Fox Kalomaski Crossing agency and begins in March, with adverts set to run across a variety of media, including radio, outdoor, print and online.
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