knowledge
Mystery Shopper from Nuneaton
The mystery shopper visited two agencies in Nuneaton on a Tuesday afternoon. They then selected two websites including a sponsored link from the results of a Google search for ‘London theatre break’
This week’s challenge: The mystery shopper asked for a London theatre break for an elderly couple wanting a weekend of two nights in a four-star hotel in central London, including train travel and theatre tickets to see a West End show in February 2011.
CHALLENGE AT A GLANCE. Who: Seal the deal Breakfast tip: For clients in
London for a special occasion, suggest breakfast at The Wolse- ley. Book in advance, and credit cards should be dusted off, but it’s worth the expense.
Budget: £700 Where: London
Take time out for tea: Recommend clients take a break from the shops and refuel at The Palm Court at the Langham Hotel, renowned for its after- noon tea.
Eye for detail: First-timers should head to the London Eye for great views of the skyline. Book them tickets in advance and recommend champagne in a private capsule.
New Year bash: If clients are arriving in London early February, remind them that the capital has the biggest celebrations for Chinese New Year outside of Asia on February 3.
TTGhas teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper looking for the best deal from agents and operators on the high street, online, on TV or in newspapers. The Mystery Shopper research is carried out on behalf of TTGby React Surveys, and no further details or information can be disclosed. Researchers take into consideration first impression, sales process, product and budget match and extras offered before giving an unbiased opinion of which channel/company they would have booked with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we may report on competing travel firms in the future. Please note that the aim of Mystery Shopper is not to criticise individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade.
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