news trust in travel agents
Campaign will hit 1000s of brochures
Daniel Pearce. TTG’s TRUST in Travel Agents campaign is taking on a new dimension – with a major tour operator agreeing to promote the positive message about the trade through its brochures. Britaly Travel is to include the campaign’s logo and message in 20,000 of its Typically Italian brochures being distributed to agents through- out the UK in December. The operator is sold by all three of the major
consortia, as well as in The Co-operative Travel agencies. With more than 100 travel agents now
displaying the Trust in Travel Agents Charter in their shops and campaign stickers in their windows, the move will mark a new step in taking the campaign out to consumers. The suggestion was put forward by Britaly
director Daniele Broccoli, who said he was keen to support the campaign because of the company’s commitment to selling through the trade. “Over the years I’ve seen agents help too many tour operators become household names, only to be dropped when they start selling direct,” he said. “It is vital to show our support for agents.” Britaly has seen sales treble in the
past year, with Broccoli putting much of the growth down to the service pro- vided by agents. “We want all our sales to go
through agents. If a customer rings us we will direct them to a local agent,” he said. “We will never ever undercut a
travel agent – they are our arms and legs!”
Britaly’s new Typically Italian
OPERATORS… how much Trust doyouhave in Travel Agents? We want to see more operators getting behind the campaign and promoting the positive message about travel agents to consumers. Tell us how you want to get involved by emailing
trustintravelagents@ttglive.com or calling 020 7921 8008
Britaly’s new brochure features more traditional properties 12 26.11.2010
Abta’s ‘Book with Confidence’ campaign launched in 2009, and featured in newspapers as well as on Classic FM
Abta urged to reignite efforts
Broccoli: if a customer rings, we direct them to a local agent
brochure, which launches on December 6, reflects the growth in the operator’s business with more traditional properties, more villas with pools and more packages in the Emilia Romagna region.
AN INDEPENDENT travel agent is calling on Abta to reignite its own initiative to restore confidence among travel agents in the wake of the Trust in Travel Agents campaign. Pat Waterton, manager of Langley Travel in
Hertfordshire, praisedTTGfor its drive to restore public confidence in agents, but said it was the role of Abta to bring the campaign to the attention of the general public. “Abta’s ‘Book with Confidence’ campaign needs the dust knocked off it, the fading posters reissued and some confidence restored to the high street agent,” she said. The Book with Confidence campaign was launched in January 2009 to encourage consumers to book with Abta members. It saw Abta advertising with Classic FM and using a PR company to gain coverage in national and regional press. But Waterton said that theTTGcampaign under-
lined the need for Abta to do more to promote agents. “The public need to be reminded that by booking with an agent they are getting that extra security,” she said. “Abta needs to spend some money and it should start off by re-highlighting this campaign to the public.”
An Abta spokesman said that there
were currently no plans to revitalise the Booking with Confidence campaign in the immediate future.
“Booking with Confidence is a targeted
advertising message we use to tackle specific issues – as consumer advertising can be so expensive, we have to ensure that the cost does not outweigh the benefits,” he said.
ttglive.com
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