p44-45 ttg_lux_feature peru 27/11/09 15:23 Page 44
PICCHU
Darkest Peru
has been capturing the imaginations of
modern travellers ever since Paddington
Bear stepped of the train more than 50
years ago. More recently, soldier-turned-
TV star Bruce Parry’s jungle adventures in
Amazon have raised the country’s profile.
Top of most travellers’ wish list is
PERFECT
Machu Picchu, the astonishing mountain-
top Inca city where up to 2,500 tourists
flock on a daily basis. Peru welcomed
more than two million visitors in 2008
and the country has always had something
of a reputation as a backpacker hotspot.
More recently however, it has increasingly
been staking a place on the luxury map.
Peru is moving on from backpacking days of old and
Tourism commission PromPeru’s
Elisabeth Hakim is its coordinator for
becoming something of a luxury hotspot, with travellers North America and UK. She says: “We’ve
able to experience its vast terrain and stunning sights in
seen considerable growth in the high-end
market with a rise in new boutique and
comfort. Abigail Cattell explores some of its highlights
luxury properties in areas such as Cusco
and the Sacred Valley.”
Eco-exotic
One such company is eco-luxury brand
Inkaterra, co-founded by Peruvian Jose
Koechlin in 1975. Inkaterra has three
hotels across the country from the
Peruvian Amazon to ancient Cusco. Of
course, everyone wants to be seen as
eco-friendly these days, but for Inkaterra,
it’s always been a dedicated ethos.
“Inkaterra demonstrates the true
44
concept of eco-tourism: ecological
feature peru
winter 09
ttgluxury.com
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