p12 ttg_lux_news seminar Wint09 27/11/09 20:08 Page 12
t
or
ent rep
ev
ttgluxury seminar
In association with
intercontinental hotels & resorts
Creating and Maintaining
Success in Luxury Travel
headline sponsor
In association with InterContinental Hotels & Resorts
Wednesday, November 4 ■ InterContinental London Park Lane
L
uxury travellers are more determined Laboratory, Martin Raymond, who told
to take their family holidays than the delegates “the travel landscape today is all
co - sponsor
rest of the UK population, delegates at about the experiential, the spiritual, the local
the second annual ttgluxury Seminar were told. and quixotic... these interests define the
Research from Mastercard revealed at the places we visit and the ways we get there”.
event, held at the InterContinental Park Lane Richard Dixon, director of Holidaysplease,
in London, also showed that affluent people a panelist and one of the 100 delegates at the
are less likely to cut back on their main holiday. event, said: “I took away so many elements
George Greer, Mastercard’s head of from the event and authenticity was the WHAT THEY SAID
consumer credit and charge product for buzzword of the day for me. I’ll be looking MATT RHODES, HEAD OF CLIENT
Europe, said 63% of affluent people (those to source and promote hotels that offer an SERVICES AT SOCIAL MEDIA
earning more than £40,000 per year) were authentic holiday experience for our CONSULTANCY FRESH NETWORKS:
not prepared to sacrifice their family holiday customers. It was also stressed that your “Agents should use social media tools such as
compared with 51% of all holidaymakers. top-spending clients seek recognition as Twitter and Facebook only if they have a clear
Marvin Rust, hospitality managing partner individuals, not a one-size-fits-all approach.” plan of how they are going to benefit from
for Deloitte, said: “Premium travel has been Jaye Cowle, Caribtours head of sales and them. Don’t be afraid to experiment.”
affected more than the overall economy with marketing, said: “It is wonderful to have
a big drop in first and business class travel. events like this to keep us up-to-date with TOM MARCHANT, CO-FOUNDER, BLACK
The good news is that we seem to have hit the what is going on in the industry and share TOMATO: “We are offering unique
bottom in both sectors with some signs of an our experiences.” experiences to clients so they feel they are
upturn in performance.” ahead of the crowd. For them, it seems to be
Other speakers at the event included For more information about the event, all about the experience, not about the
founder of research agency The Future visit ttgluxuryseminar.com destination. We get closer to clients by finding
out what they like doing outside travel.”
COMPETITION WINNERS JENNIFER FOX, CHIEF OPERATING
Agents had the chance to win several prizes as OFFICER FOR EUROPE,
part of the ttgluxury Seminar, including a week INTERCONTINENTAL HOTELS GROUP:
at the Al Bustan Palace InterContinental Muscat “We are still expecting 2010 to be a
and two business-class tickets with Oman Air, challenging year but we are starting to see
won by Tara Hawkins of Croatian Villas (pictured some good signs particularly with the leisure
with Daniel Norman, InterContinental Hotels & market which is looking quite strong.”
Resorts and Paul Starrs of Oman Air). Other
winners were Natalie Scott of Soleros who won DAVID KEVAN, GROUP HEAD OF
a stay at the InterContinental Paris Le Grand PRODUCT, WESTERN & ORIENTAL:
and Denise Green of ITG Sales and Marketing, “South America is going to have a fantastic
who won a trip to the InterContinental Kiev. 2010 and the picture should be rosy for the
12
next few years for that part of the world.”
in the know
winter 09 ttgluxury.com
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