p23-24_ttg_lux_eds report Wint09 27/11/09 15:23 Page 24
which offers potential guests and agents tapas at a Spanish restaurant, spa-goers
a free service: anyone thinking of going can order up a sampling of treatments
to a spa, but who is unsure what kind to try out. These mini services at lower
or who is overwhelmed by the choice, price points are popular ways to get a
can email Healing Hotels and they will taste of treatments offered at many spas.”
discuss personal tastes and preferences People are also looking for simplified
to make the perfect match. spa menus, said McNees. “Everyone is
cutting back and spa menus are no
Move with the times exception. You’ll notice fewer treatment
Upon the recent release of its latest options because spas are focusing on the
predictions for spa trends in 2010, the core of their business: results-orientated
International Spa Association (ISPA) treatments. No-frills treatments that
reported a main overriding theme – that offer a return on investment are what
a healthy lifestyle never goes out of style. the consumer is demanding.”
“Since the economic downturn, the As with Spafinder, ISPA also reported
consumer is more educated than ever that preventive care will be a key trend
before when it comes to value and in 2010 and beyond. “Wouldn’t you
non-hotel guests – it also becomes more important to investing in themselves,” said ISPA rather go to a spa now to learn how to
ensure clients get the time they need at a spa. Of course, president Lynne McNees. manage stress then end up in a doctor’s
many luxury spas have been throwing in treatments as part “They expect a return on their office in a few years,” posed McNees.
of the drive to “add value” instead of distress discounting in investment, and they aren’t falling for The number one spa treatment that
order to cement the booking and this will have pleased a any tricks or gimmicks. They want people seek out worldwide is massage
league of new-to-spa customers as well as old hands. tangible results and information on – because of its healing and stress-
One thing’s for sure: there have never been so many places and from their – spas that will improve reducing benefits. According to the
to choose from, and new destinations could still come to the their quality of life.” World Health Organization, the top five
fore. Spafinder’s Turnbull highlights Bulgaria, for example, ISPA reports the massive growth of diseases by 2020 will all have the
which could harness the spa potential of its rose cultivation. spas on social media as a key trend, with underlying contributing factor of stress.
“Eco considerations have also become big influencers for spas able to push out up-to-the-minute Spa treatments such as massage,
spa-goers and we have seen the rise of vinotherapy, based on deals by tweeting or posting a Facebook acupuncture and meditation have been
the properties of wine in spa treatments,” he said. message. With consumers more aware proven to aid in stress reduction and
“We will continue to see a ‘back to basics’ approach as of every penny spent, spas seem to have recovery time for pre and post-op
people seek authentic treatments and not to be slathered in responded by providing exceptional patients, according to ISPA.
some strawberry and chocolate concoction. service and customisation, with 48% of So, what are we all waiting for? We
“There are also more lifestyle-driven programmes whereby ISPA member spas implementing should be pre-booking that spa
people seek to visit a spa to participate in a programme which customer loyalty programmes. appointment now for ourselves and
really will change their life.” A key trend will be the “spa sampling our clients. Our health depends on it.
Healing Hotels of the World is a luxury spa association menu” said McNees. “Just like ordering For more on spas, see p30.
HOW IS IT FOR YOU?
Tanya Dalton Debbie Goffin Beth Alcorn
9%
e
PR and marketing manager, head of sales and marketing, product and marketing
Greaves Travel Premier Holidays manager, Emirates Tours
“Spas in India are synonymous “Our travel agent partners are “Spa holidays are still popular
with detox and good health experiencing increased demand and increasingly so. The current
v
erag
and therefore even in times of for hotels with a good spa and economic climate seems to add
recession, we find that people treatments. Popular examples an extra incentive for those
are not willing to compromise include on-beach massages in seeking solace from the daily
on their health. As such, the Thailand, cabanas in luxurious grind. Our customers are
more health-orientated, holistic US or Caribbean destinations valuing time spent relaxing on
places such as Ananda and and spa rooms with a view in holiday more than ever, and
Karai Kovalam continue to do iconic cities such as Sydney and are indulging in spa treatments
well. Ananda manages to Kuala Lumpur. Ayurvedic is as soon as they arrive at the
combine the perfect luxury particularly popular in Sri hotel, as opposed to waiting a
hotel with a superb spa and a Lanka and India – specifically, few days to unwind. The key
enue per spa
peaceful setting amidst the Kerala – with many people to a fantastic spa is ambience,
Himalayan backdrop. I know booking fortnight or month- as well as the treatments on
some devotees who claim they long stays to cleanse and detox. offer. Huvafen Fushi in the e
xpected annual
decrease in a rev during 2009
have been cured of It’s quite hardcore but offers Maldives gets many repeat
aliments through excellent results. There’s been visits from our customers
diet and yoga there a particularly big increase in because they love the
and return year special treatments for pregnant property’s amazing signature
after year. That women as the ‘babymoon’ treatments such as the Unite
24
isn’t changing.” market grows.” Me Crystal Ritual.”
editor’s report
winter 09 ttgluxury.com
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68