p26-28_ttg_lux_tenerife 27/11/09 14:57 Page 28
this is not true. I also thought see and experience the quality and
partying was the name of the game here, range of our latest products, which have
but there is so much more to do. substantially enhanced our high-end
“I would now market the five-star hospitality product.”
hotels we saw to my luxury cruise clients There’s no substitute for direct
as a place to relax, go for spa treatments experience when selling a destination, a
and play golf. I would absolutely class point proved admirably by Quintana-
Tenerife as a luxury destination now.” Rodriguez. “I was really looking forward
Q&A
To promote the luxury side of the to staying in Abama and it didn’t
island, Tenerife Tourism operates disappoint,” he said. “The food was
Tenerife Select as an umbrella brand fantastic and my room, well – wow. Since
for all its best hotels, restaurants and I’ve returned from the trip, we have
experiences, and the agents enjoyed booked this hotel for January.”
plenty of these on the trip. Sue McAliden, Europe product
SUE MCALINDEN
manager for Wexas in London, added:
High-end hospitality “I can now present the destination to our Sue McAlinden, Wexas’s product manager
Pia Pouw, travel industry director for members with confidence, knowing that for Europe, joined us for the ttgluxury
Tenerife Tourism, said: “It was a pleasure Tenerife does do luxury and does it well. Experience to Tenerife
showcasing the luxury side of Tenerife to We’ve directed more than £35,000 worth
ttgluxury readers. As strategic travel of business to Tenerife since I’ve come Had you been to Tenerife
partners it is very important for agents to back from the trip.”
Below (clockwise, from
■ before?
top left): the ttgluxury
No, and I had real preconceived ideas
Experience to Tenerife
Visit ttgluxury.com
party; Hotel La Planta-
formed by the mixed press the destination
Go online to find out more about what the agents thought about the island, details
cion; whale-watching off
has received over the years; I thought it was
on all the hotels, activities and general information on Tenerife
Tenerife; Gran Melia
mass tourism at its worst. That’s all changed
Palacio de Isora now – the number-one difference being that
I can now present the destination to our
members with confidence, knowing that
Tenerife does do luxury and does it well.
What were your highlights?
Whale-watching on a private yacht, sipping
champagne and being served tapas
prepared by your own chef. I also enjoyed
the trip to the Parque Nacional de las
Canadas del Teide and would love to return
to do some of the walking trails. I love the
fact that there is year-round sunshine too.
We went to the El Faro Chill Art club, which
was just warming up when we left, and
though not a disco chick myself I could see
that it would be a fun night out – especially
on the deck outside. I loved the little town
of Garachico, with its public bathing lava
pools and traditional feel.
What about the hotels?
The five-star resort hotels of Coste Adeje
and Guia de Isora offer a host of accommo-
dation options that easily blend families and
couples. Move farther north and you can
experience a more authentic Tenerife, with
the smaller, more rural resorts of Garachico
and Puerto de la Cruz, where the Canarians
go. I really liked the rural simplicity of the
San Roque Hotel in Garachico – a complete
contrast to the bigger resort properties
elsewhere on the coast.
Monarch For further information, check out:
CONTACTS
Year-round flights to Tenerife from Birmingham,
Gatwick, Luton and Manchester with fares from El Faro Chill Art
Special thanks to: £139 return, monarch.co.uk Costa Adeje nightclub
Tenerife Select (Tenerife Tourism Coporation) faro.chillart.org
Tel: 00 34 663 014 425, webtenerife.com Thanks also to the following hotels: Gran Melia
Palacio de Isora in Guia de Isora (gran-melia- El Regulo
Gran Hotel Bahia del Duque Resort palacio-de-isora.com); Hotel La Plantacion del Puerto de la Cruz restaurant
Tel: 00 34 922 776 900, bahia-duque.com Sur in Costa Adeje (vincci-hotels.com); Hotel restauranteregulo.com
Royal Garden Villas & Spa in Costa Adeje
Abama Golf & Spa Resort (royalgardenvillas.com); Hotel San Roque in Casa Museo del Vino
(pictured right, artwork at Abama) Garachico (hotelsanroque.com); Iberostar Grand El Sauzal museum of wine
el: 00 34 922 126 000, abamahotelresort.com Hotel El Mirador in Costa Adeje (iberostar.com). tenerife.es/casa-vino
28
agent report
winter 09 ttgluxury.com
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