p22 Ops Oct30 27/10/09 18:56 Page 22
Operators
Rupert Murray
020 7921 8010
rmurray@ttglive.com
For the latest operator and supplier news, visit ttglive.com/operators
Cox & Kings woos
agents with prizes
Lee Hayhurst.
given the current economic climate. “That gap
ESCORTED tour and tailor-made specialist has been narrowing. The booking period is a lot
Cox & Kings has doubled its trade marketing shorter, lead-in times can
budget this year and says it is placing greater be as short as three to four
emphasis on agent training. months,” he added.
This week it launched Travel Cox & Kings had commer-
IQ Challenge, an online quiz cial relationships with
offering agents John Lewis all the main retailers and
voucher prizes plus laptops consortia, said Hopkinson, but
for the top performers. was looking to forge closer
Marketing manager Paul relationships with agents,
Hopkinson said Cox & Kings product despite not having the marketing
was seen by some agents as budgets of some competitors.
expensive and “difficult to “We are doing everything
TOP OF THE PAGE: Suda Gray of Dalton sell”, and the promotion was we can. We are not necessarily
Travel received her agent of the year aimed at addressing this. seen as the easiest product
award from Page & Moy’s head of sales, He claimed the operator, Are you a travel mastermind? to sell,” he said.
Colin Wilson, at a lunch last week hosted by which marked its 250th To sign up for Travel IQ Challenge, “We are now doing a lot
the operator for a group of its top agents. birthday last year, was go to coxandkings.co.uk/agent. The more tactical distribution
not actually expensive training quiz has seven modules to the trade and agent
LAUNCHPAD. compared to rivals. covering each of Cox & Kings’ business is becoming more
Currently, around 30% of brochures. Agents must register by important.”
Leger Holidays Cox & Kings’ business comes December 31. All agents who score In December Cox & Kings
Battlefields Jan-Dec 2010 from the trade. Overall the 85% and above will receive a £10 will take 12 top-selling
Leger Holidays has operator was around 5% John Lewis voucher, and two winners agents on a shopping trip
launched new battlefield down year-on-year, which will receive a Samsung laptop. to Bicester Village, travel-
tours for 2010. Hopkinson said was not bad ling on the Orient-Express.
The specialist operator
said the programme was in
response to an increased well established, with the infrastructure to fulfil
interest in First and Second World War
W&O sees trade
their clients’ requirements.”
experience holidays.
With Remembrance Day approaching and sales rise by 15%
W&O reported strong sales in Greece, Cyprus,
Portugal, Thailand, Sri Lanka and South Africa,
increased public interest in war history, Leger’s and an upturn in the North American ski market
new dedicated Battlefields brochure includes WESTERN & ORIENTAL Travel has reported since July, an area which Steward said suffered
seven new itineraries, covering war poets, strong sales growth from the trade during more than most during the early part of the year.
battlefields of Belgium, the Jersey occupation, the past three months, with a number of “The economic downturn happened at the
the Italian campaign and Hitler’s capitals, as well destinations outperforming last year’s sales. worst possible time for the 2008-09 ski season,”
as the Cold War and the Arab-Israeli conflict. Sales and marketing manager Ray Steward he said. “However, the signs are good for the
Hitler’s Capitals – the Rise and Fall of the said: “Across the group we have seen an increase coming season with early sales in line with
Third Reich (nine days from £599 or 12 days in trade sales of 15%. In September enquiries expectations, and with no anticipated downturn
from £879) explores the story of the Third were up 25% year-on-year and sales up 37%. in bookings we should find ourselves in a better
Reich from 1923 to 1945 through the historic “Value for money has been the message from position than last year.”
sites and places of Hitler’s capitals, Munich, clients in 2009. And financial security is impor- The operator will shortly be launching an
Nuremberg and Berlin. tant for client and agent – our agent partners incentive of £25 per customer booked to all
■ agents.legerbookings.co.uk; 0845 408 0768 need to feel confident recommending a tour agents who make an accommodation-only or
operator that has the necessary bonding and is package booking.
22 30.10.2009
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