p12 news Oct30 28/10/09 18:56 Page 12
news
ttglive.com
If Only prints first
Advantage in
‘aroma-brochure’
Extras tie-up
ADVANTAGE Business Travel has entered into a
preferred partnership agreement with add-on
Martin Ferguson.
company Business Travel Extras, the corporate
A LUXURY operator has launched an “aroma- arm of HolidayExtras.com.
brochure” which it believes will help travel The company will provide Advantage’s travel
agents sell its five-star holidays through the management company members with airport
sense of smell. parking and lounge and hotels products.
The 300-page If Only multi-sensory brochures “We know how vital it is for companies to cut
are due to arrive in travel agencies next week. costs right now, so we are looking forward to
Brendan Maguire (pictured), managing director working with Advantage members and helping
of the Glasgow-based operator, said he believed their clients to get the best possible deals on
the product was the first of its kind in the UK. corporate travel add-ons,’ said Leanne Flack,
Each brochure contains a fly-page impregnated business development manager at Business
with the scent of sandalwood, a fragrance Travel Extras.
common in international spa resorts. Norman Gage, Advantage’s director of busi-
“Why rely purely on sight to sell the dream?” ness travel, said: “This is an exciting opportunity
Maguire said. “Since time began, the sense of for Advantage to offer Business Travel Extras’
smell has been instrumental in everyday life. (pictured), is said to have come up with the idea range of competitively-priced airport products.”
“It is all too easy to underestimate the while showering at home with shampoo she Advantage members as a combined group
potential of a scent or fragrance in influencing brought back from a holiday in Mauritius. manage £1.1 billion of business travel every year.
human actions and reactions. Maguire also revealed he was consolidating If
“Why else would we be encouraged to put out Only’s three 2009 brochures into one brochure.
the coffee beans when trying to sell a house?” He claimed the decision was taken to
Maguire believes the scented brochure will maximise cross-selling opportunities, which
transport customers from the travel agency to currently made up 25% of all sales.
the faraway shores of some of the most exotic If Only, which specialises in the Middle East,
and luxurious destinations in the world. the Indian Ocean and south-east Asia, has also
Business development manager Claire Macnair struck a deal to sell Costa Cruises products.
Endacott sets up Andorra Traveller
A NEW ski operator specialising in Andorra In its first year of operation, Freedom Travel
claimed it could save customers £550 for a week’s Group member The Internet Traveller turned
holiday compared with the equivalent in France. over £1.3 million.
The Internet Traveller, backed by On Holiday Endacott said Andorra had seen a reduction
Group chief executive Steve Endacott (pictured in capacity just as mainland Spain has, and
left), has created Andorra Traveller. hoteliers needed help to exploit the no-frills
It hopes to capitalise on the reduction in flights market.
capacity in Andorra by leading operators and “The market is ripe for the Andorra Traveller
the higher cost of skiing in better known to package these flights up using its Freedom
resorts in the Alps. Group Atol and transfers arranged via their local
The operator will aim to tie up no-frills flights resort staff,” he said.
and private transfers to take skiers from Gerona, The Andorra Traveller claimed a holiday in An- CTO GETS SAUCY: The Caribbean Tourism
Barcelona, Toulouse and Carcas- dorra for a couple is £1,000 cheaper than an Organisation hopes its first UK consumer
sonne airports to the slopes. equivalent in Three Valleys, event will boost interest in the region. It is
Craig Keen, founder of France, once in-resort spend holding an afternoon event at Vinopolis in
The Internet Traveller, is taken into account. London on Saturday, November 7, showcas-
said he wanted to offer Endacott is ing 13 Caribbean destinations. Visitors will
a personalised serv- pictured with Craig have the chance to win holidays, taste rum
ice and has created Keen and Charlie cocktails, and meet Dragons’ Den star Levi
an in-resort team to look Clark, co-founders of Roots (above), who will be cooking live.
after customers’ needs. The Internet Traveller. To book tickets (£20) call 020 8948 0057.
12 30.10.2009
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