TTG Page Template 22/10/09 17:24 Page 116714_WTM BUSINESS CASE ADVERTORIAL TTG AW:Layout 1 22/10/09 17:13 Page 1
BE A PROFITABLE SURVIVOR!
wtm world
responsible
A STRATEGY TO
tourism
IMPROVE BUSINESS
programme
QUESTIONS
SUSTAINABLE
SPEAKERS ARE:
THAT
WILL BE
TOURISM – KEY TO
ANSWERED
THE FUTURE
• How can you turn
There’s never been a more Speakers are:
Andy Cooper
responsible tourism
important moment to seek • Andy Cooper, Thomas Cook
into increased bottom
new markets and improve • Tim Williamson,
line profit?
profitability. Your objective is TUI UK & Ireland
• How can you use turn
to keep ahead of the • George Hickton,
the triple bottom line
competition and attract new Tourism New Zealand
(economic, social and consumers – which is where • Justin Francis,
environmental) into World Travel Market can help. responsibletravel.com
Tim
business success? The totally unique, innovative • Catherine Mack,
Williamson
• What are the critical
and highly effective Business National journalist
success factors for
Case for Responsible Tourism • Emma Straton,
businesses of the
Conference is definitely not to Bedruthan Steps Hotel and
future?
be missed. Scarlet Hotel, Cornwall
• Is an environmental
This is the second conference • Dr Xavier Font,
strategy commercial
of its kind - and judging from Leeds Metropolitan
the response of industry University UK
George
suicide?
Hickton
professionals who attended
• Why will responsible
last year, this is an extremely Debates and discussions on
tourism increase
valuable business tool. the key issues in responsible
business when
That’s probably because as tourism will improve your
customers want low
pioneers of responsible understanding of this hot
cost and good value?
tourism over 16 years, World topic. There are also
• Is responsible tourism Travel Market is best placed to opportunities to network with
Justin
just packaging with make a world-class difference fellow industry professionals. Francis
no substance? to you… and your business. Save £115 by booking before
• How can responsible
This exclusive one-day Friday 6 November 2009 with
tourism realistically
conference is chaired by the your discount code (TTGBC)
help reduce costs?
world’s most respected and pay £160 only. We advise
• Why will potential
responsible tourism professor, early booking to secure your
customers be
Harold Goodwin, Director of place; book now by logging on
attracted to
the International Centre for to www.wtmlondon.com
Catherine
Responsible Tourism at Leeds /businesscase.
Mack
responsible tourism?
Metropolitan University, UK.
• What are customers
You will be inspired, have WE LOOK FORWARD TO
really buying and
access to top experts and gain WELCOMING YOU TO
what are their
great new ideas along the way THE BUSINESS CASE
objectives?
on how responsible tourism FOR RESPONSIBLE
• What changes are can be successfully introduced TOURISM CONFERENCE.
occurring in customer into your business. Emma
motivation?
Straton
HOW TO REGISTER
• Book online at: www.wtmlondon.com/businesscase
• Email: businesscase@reedexpo.co.uk
• Phone: +44 (0) 208 910 7967
• Fax: +44 (0) 208 334 0614
Xavier
Font
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