p9 news July3 1/7/09 21:50 Page 9
ttglive.com
2010 brochures news
clients, some of whom like to plan in advance.
2010 sales show
“But the focus will remain on the lates
market for a couple more months with the
shorter lead-in times we are experiencing.”
Alex Loftus, Thomson head of product for
short-haul, mid-haul and product development,
was more confident. “The message we are
pent-up demand
trying to get across is that there is no monetary
advantage to booking late,” he said.
Tui and Cosmos are offering redundancy
cover for anyone who wants to book early but
is worried about losing their job.
And Jackson believes
Postponed summer 2010 brochures are finally appearing in
other factors will override
agencies after delays due to the late-booking trend, fuel and economic uncertainty to
currency fluctuations. The operators say the time is right, but
stimulate 2010 bookings.
some agents warn it is still too early. Rupert Murray reports
“We are seeing
demand for winter and
summer 2010, especially
for honeymoons and
SALES of 2010 summer holidays last week were window marketing, as they focus on lates. weddings which tend to
50% up on the same period last year in the “Over the next few weeks I expect to see be booked further out.”
wake of the long-awaited release of postponed them starting to push summer 2010 and the Customers would also
brochures by key leading operators. bookings will start to come in.” book 2010 now because
Tui, Thomas Cook and Cosmos all now have However, Advantage commercial director they wanted to look
summer 2010 brochures in shops, and they Julia Lo Bue-Said (pictured) thinks the lates Flashback: Tui and Co-op called for a forward to the holiday,
appear to have made a big impact on sales in market will continue to take priority until late ‘2010’ delay in February (TTG Feb 13) wanted a particular
the first week of availability, according to August or early September. hotel or needed to
figures from GfK Ascent-MI. “Agents have had access to 2010 summer for secure specific weeks off, he added.
Cosmos managing director Stuart Jackson a while now despite not having brochures, and GfK Ascent-MI managing director Sarah
believes the arrival of his company’s Summer it is a good idea for them to be able to offer it to Smalley accepted there was an element of
Holidays and All-inclusive brochures next week pent-up demand but said the sales last week
will further boost 2010 sales through the trade. demonstrated there was a section of
Despite the perception customers are putting the market, normally families, who were
off booking due to worries over job security, determined to secure times or places
Jackson (pictured) said direct 2010 bookings regardless of wider economic problems.
were level with last year. Bookings for August to October this year were
“It is the retailers whose numbers are heavily still lagging behind those of 2008, she added.
down,” he said. “This is because they haven’t
been pushing and haven’t had any dedicated ■ Turkey capacity warning for 2010, p22
2010
Cosmos Thomas Cook Tui
5 BROCHURES: Villas with 9 BROCHURES: They 20 BROCHURES: Thomson
brochures
Pools offers 360 properties include: Summersun, and First Choice have
in 16 destinations; Florida, focusing on all-inclusive; released 20 brochures.
offers villa, self-catering and Families offers hotels in New titles include: Thomson
room-only accommodation; Egypt, Turkey, Jamaica and Active using four and five-
Distant Dreams offers Greece; Sunset Summersun star hotels; an All Inclusive
long-haul beach, touring, offers the Balearics, Florida, brochure; a new First
two-centre, cruise and eastern Med and North Choice Families offering
safari; Summer Holidays Africa. Airtours has childcare for children
offers Europe and extra resorts in aged three to nine
north Africa; and Turkey, Cyprus, and Wavelength
All Inclusive offers Spain and Egypt. club for teenagers;
flexible stays in the The Manos brand First Choice Splash
Balearics and Canaries, has more proper- with hotels with
Turkey, Croatia, Bulgaria ties in Greece, waterparks; and First
and north Africa. Cyprus and Turkey. Choice All Inclusive.
03.07.2009 09
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