p30-31 July 3 30/6/09 17:18 Page 30
knowledge in-shop television
ttglive.com
TV promotion
Agents tune in
to tailored TV
More travel shops are screening branded, promotional
film footage to secure bookings. Robin Searle reports
I
n the battle between the high street crediting the systems with significant
and the web, one of the main factors increases in bookings.
listed in favour of the internet has been Bolton-based agency St Andrews Travel
the ability to watch video footage of (see case study) believes a 20% increase in
destinations or properties rather than long-haul bookings and improving cruise
relying on photos in a brochure. sales are down to the introduction of a
But in an attempt to fight back, more service offered by Travel TV.
travel companies on the high street are Another Travel TV client, Miles Morgan
using bespoke or branded films to persuade Travel, earlier this year reported a similar
customers to book in-store. increase after installing TVs in its shops.
Most have reported positive feedback from Kuoni has worked with destination video
customers at the very least, but some are specialist Exposure 4 since 2006 to provide
SPF
40
Earn a
£5 VOUCHERS
for every Premium
accommodation booking
†
Plus be in with a chance to win £1000*
BOOK THE BEST
A
CCOMMOD
A
TION
QU
ALIT
Y GU
AR
ANTEED
Ear
n more commission
ouchers
£5 High Street V
£3000 up f
or g
rabs
For more details visit:
www.BourneLeisureSales.co.uk
Terms & Conditions: *1 winner will be randomly selected on 17 July, 7 August & 1 September and will win £1000 high street vouchers. The winners will
be announced on the Bourne Leisure Sales website. †£5 incentive is per booking per Agent, not branch and is for new Premium bookings and
departures made between 29 June – 28 August 2009. £10 voucher is for every 14 night Premium booking within the above dates. Voucher must be
claimed by completing a claims form online at
www.BourneLeisureSales.co.uk and vouchers will be sent directly to the agency. Claims must be received
by 29 August 2009. Bourne Leisure reserves the right to change or withdraw this incentive at any time without prior notice.
30 03.07.2009
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64