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ttglive.com
in-shop television knowledge
footage of destinations and hotels for its site,
and now uses the footage in its shops.
Case Study St Andrews Travel, Bolton
Passers-by are tempted with scrolling
destination footage which is projected on to
a thin screen to give the impression that it is
playing on the shop window itself.
And, once inside, customers and
agents can use an interactive system
to watch footage of specific destina-
tions and properties before booking.
Kuoni film production executive
Simon Hampton said: “We’ve
filmed more than 500 hotels in 35
destinations. They are a great tool to
give agents a bit of help to sell.”
Travel TV sales and marketing di- CARMEL ALEXANDER, general manager quickly access footage for them. It brings the
rector Martin Lomax said some agents I would estimate long-haul sales are up by 20% brochure page to life.
didn’t realise that the content could in the six months since we installed Travel TV. It’s an added tool which our staff like and
be tailored and branded for them. Specialist areas are what are of value to us which we can use to clinch a sale. It gives us an
“There is a perception that this is and that’s one of the reasons why we went edge over the competition.
just an in-store version of a travel with the system.
channel with generic images, but in The vast majority of what we do is long-haul St Andrews Travel installed two 42-inch
fact this is an extension of the tailor-made, but Travel TV is particularly useful screens in its flagship Bolton store along with
traditional brochure,” he said. if we want to switch-sell someone from, say, monitors in its other branches. It opted for
“Agents can tailor the footage with Tenerife to Egypt. It’s a great upselling tool. the service in a bid to stop customers picking
their own brand and highlight their If someone is thinking of going to Sri Lanka up brochures but going home to research,
best offers, helping them to retain or the Maldives and they’ve not been we can view footage and book online
customers throughout the booking process.”
03.07.2009 31
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