p23 Air July3 30/6/09 16:50 Page 23
ttglive.com
air news
In brief
Alitalia nurtures UK agent sales
■ Gulf Air lowers under-12 and city fares
Martin Ferguson.
was privatised, our average load factor was 46%.
Gulf Air has introduced half-price flights for ALITALIA has launched a charm offensive aimed We set ourselves a target of 67% for the first
children under 12 on all its services from at the UK trade to help it meet its target of year as we appreciated trading conditions were
Heathrow for bookings until July 27 for travel making a ¤200 million loss in its first year in going to be tough.
up to December 11. The airline has also brought operation as a private company. “But we are already sitting at 70% load factors
in return fares to Kuala Lumpur from £386, The former state-run carrier, which was priva- and hope that by re-engaging with the trade we
Bangkok from £390, Muscat from £245, Kochi tised in January, has not made a profit for more can boost sales throughout the rest of the year.”
from £330, Shanghai from £360, Bahrain from than a decade but is aiming to boost sales via the Alitalia flies twice-daily from Heathrow to both
£330 and Dubai and Abu Dhabi from £247. UK trade to help it climb back into the black. Milan Linate and Rome Fiumicino.
Alitalia UK account manager Marco Carnevale Carnevale admitted competition was tough,
■ Wind Jet begins Luton service to Italy said 80% of bookings in the UK were already with British Airways and Lufthansa Italia both
Italian no-frills airline Wind Jet started flying to made by agents. He said the airline was aiming to flying daily to Rome and Milan, but he said he
Luton airport on Thursday, with a twice-weekly talk to more agents to help increase the volume was confident Alitalia had “the edge” as it had
service to Forli in the northern region of of bookings by the end of the year. both the first slots in the morning and the
Emilia-Romagna. The airline kicks off its trade initiative by last in the evenings on the routes.
hosting a go-karting The former state-
■ EasyJet adds three routes from Manchester event in London run airline was on
EasyJet is launching routes from Manchester this next week. It plans the verge of col-
winter to Copenhagen, Munich and Marrakech. to visit travel man- lapse last year and
The Copenhagen and Munich services will start agement companies was bailed out by
on November 6, followed by Marrakech on and leisure agents, the Italian taxpayer
October 29. Tickets went on sale this week. and step up its pres- as it lost ¤1 million a
ence at trade shows. day and racked up
ttglive.com
For the very latest flights, airline and
Carnevale said: debts in excess of
airport news, go to
ttglive.com/air “On the day Alitalia ¤1.2 billion.
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03.07.2009 23
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