p19 news June12 9/6/09 16:07 Page 19
ttglive.com
operators news
Visitors to Japan drop 25%
Narita airport to Tokyo city is £260 before we’ve
marked it up,” added Amy Jackson of The
Ultimate Travel Company.
Asian country’s tourism bosses are planning emergency
The 2020 projections include at least a
doubling in European arrivals, but Japan is
measures as overseas visitor numbers plunge by a quarter.
strongly courting the Chinese market, with
Philippa Jacks reports from Japan Travel Mart in Yokohama
figures projected to rocket from one million to
six million visitors.
JAPAN has launched a tourism crisis strategy they do, they think it’s too expensive,” said Jane Money is to be ploughed into easing visa
after arrival figures fell by over a quarter in the Harrison of operator Via Japan, which has just requirements for Chinese visitors and making
first four months of this year. started selling through agents. signs in Chinese and Korean instead of just English.
Tourism bosses are hoping to secure an “Tailor-making Japan is complicated and can The UK and US were the only two markets
emergency budget of £6 million to fund two be really expensive. A private transfer from that saw a decrease in visitors between 2007
short-term campaigns. and 2008 and Hiromichi Itaya, executive
These will be a web-based competition to vice-president of JNTO, admitted the UK office’s
capture consumer data, and an appeal to ex-pats budget had been decreased for 2009.
living in Japan to encourage their friends and “Less funding for the UK tourist office would
family to visit. be a shame as Japan won’t be in the mind’s eye
Officials at Japan Travel Mart said they hoped so much,” Harrison warned.
the measures would counter the impact of the
global recession, and keep Japan on track to
reach its target of 20 million overseas visitors Overseas visitors to Japan in 2008:
by 2020. 8,351,000
Japan was voted top country for 2009 by Overseas visitors January-April 2009:
Wanderlust magazine readers, but UK operators 2,185,000 million (25.2% decrease on 2008)
said it can be a difficult sell. UK visitors in 2008:
“It isn’t on the wish list of most UK customers. 210,000 (down from 220,000 in 2007)
They don’t think of it as somewhere to go or, if The Katsura river in the Kyoto prefecture
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