p12 news June12 10/6/09 18:41 Page 12
news
ttglive.com
Royal Caribbean cuts bar
Dubai itineraries
popular with Brits
prices but raises deposits
CRUISES out of Dubai on Royal Caribbean Inter-
national’s Brilliance of the Seas (pictured) have
proved so popular with the UK market that the
line has raised the proportion of Brits it expects.
Lee Hayhurst.
Shaw said the combination of the lowering of The Middle Eastern port has been pioneered
ROYAL Caribbean Cruise Line has cut drinks prices and the recent strengthening of the pound in recent years by rival Carnival’s Italian line
prices and increased deposits in an attempt to meant customers were Costa Cruises, which has always
counteract some of the effects of the weak feeling a double benefit. reported strong interest from the UK.
pound and reduce cancellation levels. Royal Caribbean Cruise Royal Caribbean had expected the
The line has lowered bar prices, which are Line, which also includes UK to account for a third of the capacity
charged in US dollars, by 15% on UK-based ships Celebrity Cruises and but current sales are at two-thirds.
following a rise in prices relative to a year ago Azamara Cruises, has also Robin Shaw, UK managing director,
when the pound was worth two dollars. increased deposits after said he expected the proportion to end
Robin Shaw, Royal Caribbean’s UK managing seeing cancellation rates up at 45% after other later booking
director, said the line had listened to feedback increase. European markets were considered.
from customers on bar prices. The operator had one of Shaw said overall the cruise market
“We benchmark our prices against quality four the lowest deposit levels in was still seeing the demand to fill
and five-star hotels; we are not meant to be the market, at £100 per ships, but yields were down. However,
priced the same as pub prices,” he said. person, but is asking for he said the signs were that globally the
“This is an extremely sensitive area £150 person from July 1. decline had stabilised and there were
because beer, wine and spirits are highly traded Shaw said deposits were now signs of an earlier booking trend.
commodities in people’s everyday lives and they increased to “promote good
tend to know what the prices are.” booking behaviour”. ■New Costa ships head to Dubai, p16
45 destinations
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